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Inbound Marketing Blog for the Green Industry

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Twitter's Getting An Upgrade! What Does It Mean For Your Green Industry Business?

  
  
  
Twitter Gets An Upgrade. What Does This Mean For Your Green Business?
Twitter launched in 2006 and since then, the social networking platform has amassed over 230 million active users with 9,100 tweets occurring every second. (In the time you took to read the above sentence, Twitter users published 45,500 tweets!)

The online social networking site is one of the top 3 most used social platforms and businesses have caught on that being on Twitter is great for driving traffic to your business. Whether you are a B2B, B2C or even a B2G (business-to-government) company, you can generate leads through your social channels. If you'd like more information on this topic, I'd recommend reading this post from Tweak Your Biz, "Want to Drive More Website Traffic? Start Thinking Like Your Customers."


Selling Lawn & Landscaping Services: Are You Changing With the Times?

  
  
  
Buy and sell

I’m gonna drop some personal insights on you that I really want you to consider. And I encourage you to share your thoughts in the comments section below. This post will be long... Read it through! I’m sure you will disagree with some comments but at the same time I bet you’ll have some “Oh, shit” moments that you need to address in your business.

The Expert Guide to 11 Need-To-Know Social Media Sites for Garden Center Retailers

  
  
  
social media for garden centers

This article originally appeared in the March 2014 issue of Garden Center Magazine and was written by Paige Worthy, client services director at Landscape Leadership.

Ready to Exit Your Green Industry Business? Get Your Sales & Marketing in Order

  
  
  
exiting a business

The following article originally appeared in the Jan/Feb 2014 issue of PLANET News and was written by Chris Heiler. Learn more about PLANET here.

Announcing Our First New Hire (No, This is NOT a Crappy Press Release)

  
  
  
Paige Worthy Landscape Leadership Client Services Director

Hiring has always been a scary proposition for me. But to grow a business you have to do some, well, scary things. And in order to grow, business owners need to realize when it’s time to get the hell out of the way. Fortunately for myself and Landscape Leadership, when I came to this realization we already had a prime prospect in mind for our first hire.

Our 7 Most Popular Posts of 2013

  
  
  
2013 fireworks

Well, you've all been screaming for it--our top posts of 2013.

New Survey: Facebook Dominating, Pinterest and Instagram On the Rise With Twitter Lagging

  
  
  
Pew Social Media usage survey

Pew released their findings from a recent survey today revealing "73% of online adults now use a social networking site of some kind."

The 10 Most Essential Selling Skills for B2B Businesses in 2014 [Infographic]

  
  
  
10 Essential Selling Skills for 2014 600px resized 600

As we get set to head into another new year I wanted to take a few minutes and share what I think is a highly relevant infographic that was shared this morning on HubSpot's blog by Mike Schultz (@Mike_Schultz) of RAIN Group.

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Setting Expectations: Hiring Digital Marketing and SEO Help

  
  
  
lawn care radio network logo gie media

I recently participated in another episode of the Lawn Care Radio Network podcast with Lawn & Landscape Associate Editor Brian Horn. The topic and title was, "Hiring Digital Marketing and SEO Help". Or, maybe a better title would be, "How Not to Waste $6,000 a Year Hiring Shady SEOs".

How Much Should a Landscaping or Lawn Care Business Spend on Marketing?

  
  
  
marketing strategy diversity resized 600

We're kicking off a new series of blog posts in which we're going to tackle many of the frequently asked questions we receive from landscaping and lawn care companies just like you. We'll try to keep our answers simple and practical. If you have questions you want answered here, feel free to leave your question in the comments section below and we'll add it to our list. Onward...

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