Inbound Marketing & Sales Insight for Green Industry Companies

The Number of Pages on Your Website Matters! Here's Why

Chris Heiler

When a new contact, or lead, is generated through our website I like to view that individual's "conversion path".

A conversion path is simply the trail of pages the visitor viewed before ultimately filling out a web form on our website and becoming a lead. This conversion path gives us a lot of insight into this new lead.

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