If leveraging photography isn’t part of your landscaping company’s marketing strategy, be prepared to be left in the dust by your competitors. Landscaping photography is undoubtedly one of the most impactful tools in your marketing toolbelt. It’s versatile, powerful, and precise.Read More
Inbound Marketing & Sales Insight for Green Industry Companies
It takes more time, energy, and marketing dollars to find a new customer than to sell more work to an existing customer who is already sold on how great your landscaping, lawn care, or tree care services are. But yet, winning new customers is what seems to get a ton of attention when green industry companies empty their marketing wallet.
While it is true that your business needs to keep aggressively pursuing new customers, it’s just as important to make sure you’re not missing easy cross-selling opportunities with your existing customers.Read More
Whether you’re just starting a landscaping company, purchasing enclosed trailers for your lawn care outfit, or looking for a fresh way to re-brand your tree service, vehicle wraps are one of the most cost-effective ways to get exposure.
This mobile signage has the potential to reach thousands of people in your local community each and every day.Read More
I recently outlined three steps to take when opportunity for growth exceeds your company’s capacity for production. Take a look around the lawn and landscape industry (or in the mirror) and you know what a problem this has become.
The third step involved the critically important – but mostly overlooked – strategy of “positioning”.
In this article we’ll dive deeper into positioning and how to go about applying this principal to your lawn and landscape industry business.
Keep in mind, positioning applies to all companies, whether you offer lawn care services to homeowners or landscape maintenance services to commercial property owners and managers.
First, I’ll try my best to offer a simple, practical definition of positioning:
Positioning is how you differentiate your company from your competitors in the mind of your prospects and customers.
The second part of my definition – “in the mind of your prospects and customers” – is important. Positioning isn’t about how you perceive yourself to be different from your competitors. Only when your prospects and customers perceive you to be different in the exact same way, do you have solid “positioning”.
You might say, “Chris, we’re known for our awesome customer service. No one treats our customers like we do.”
If I ask 10 of your customers how your company is different than others they have worked with, or what makes you stand out, do you honestly think the majority of them would say your “awesome customer service”? Of course not. Awesome customer service is something to strive for but it is not a way to effectively position your company in the minds of your prospects and customers.
“We offer the highest quality… We are award winning…”. There are others you would recognize. These are cliches. This is not “positioning”.
The pathway to revenue-decline hell is paved with good intentions. You’ve known your landscaping company should be blogging because it’s one of the best things you can do to get quality sales leads through your website. Heck, you may have even put a few articles on there but just can’t seem to find the time or resources to keep it going.
You’d love to hire an agency to rebuild your landscaping website and blog about topics people love, but the cost just simply isn’t in your budget yet. Do you put the company blog on the back burner until then? Should you get your busy sales team to write blog articles for you? Is there anything you can do? Anyone to help?Read More
2016 is proving to be a strong year for the lawn and landscape industry, including the roster of companies we work with.
One thing seems to be clear: Finding and selling work is not an issue right now. However, the lack of production capability (i.e.- labor) to support the increase in sales is limiting the growth of many companies.
This single point has been communicated to me personally by our clients more than any other over the past six months. Does it ring true for your company?
Instead of complaining more about the lack of qualified labor – as is typical for our industry – let’s have a frank discussion about growth.
I’m going to go out on a limb here and say that when it comes to advertising tree care services most companies cannot see the forest for the trees or have been barking up the wrong tree for years. Trying to figure out the perfect recipe for growing your tree care service is often met with paralysis of analysis and well-intentioned failures.
You may know the perfect tactics to manage Magnolia menaces or properly prune a prized Prunus, but when it comes to finding the best advertising for tree service offerings, you’re just plain down stumped.Read More
Designing and building great landscaping websites is much like creating a perfect outdoor space. Both require incredible insight about how the space will be used. Additionally, neither landscape design decisions nor landscaping website ideas can lead to success without a keen eye for form and style.Read More
This article provides an in-depth overview of what it is like to work with a digital marketing agency like Landscape Leadership as well as tips and advice on hiring the best agency for your lawn and landscape industry business.
This is a long article! Because of this, we've broken it into sections you can jump to directly by clicking the Content links below.
If your company is considering hiring a marketing agency, we hope you find our insight helpful.Read More
Good news, good ideas do grow on trees. If you want to watch your tiny, sprouting tree service grow into a majestic tower of marketing prowess, it can happen. If you want to watch your withered, shriveled up tree service marketing ideas bud forth into life, that may be possible.
Over the past couple decades I’ve been involved in the Green Industry. I’ve held roles in production, selling and marketing. I’ve seen lots of horrible, average, and downright awesome methods of marketing for tree services. Some I’ve stumbled upon on my own, some from tree service industry experts, and a few learned from painful, personal mistakes.Read More