The question, "Should we hire a local marketing agency?", is one we are often approached with during discussions with our potential clients. It's a great question that deserves heavy consideration as you move towards hiring an outside provider that will help support your company's marketing efforts. Hiring a marketing agency is a big step – so approach the potential relationship from all angles.Read More
Inbound Marketing & Sales Insight for Green Industry Companies
Most of you have (hopefully) created a sales goal for your company and expect your team to meet or exceed those expectations.
But reaching your goal isn’t something that happens all at once: You and your salespeople have to work toward it one day at a time.
To know if you’re staying on track, you need to keep up with your leads and prospects throughout the sales cycle, making it vital to have a reliable process in place.
Here’s why and how to set up a sales tracking process for your lawn care or landscape company.Read More
Most lawn care professionals get into the industry because they’re passionate about the work and helping customers.
But often, you aren’t as excited — or comfortable — with the business aspect of it.
“You have to be able to track production, revenue received for accounting, the ability to send statements to customers that owe money, have efficient routing in the jobs that are to be done on specific days and finally the ability to forecast the revenue your business will generate for the year for budgeting purposes,” explains Brian Leto, IT manager at Green Lawn Fertilizing.
That can be a lot to wrap your head around no matter your lawn care company’s size. So what should you do?Read More
Putting a dollar amount on what an employee brings to your business can be difficult. But with a salesperson, it’s a little more straightforward.
Once you’ve decided to hire a salesperson, you need to create a payment structure that not only stays within your revenue limits, but also attracts – and keeps – good salespeople.
Here’s how to determine a landscape salesperson’s salary and commission that will keep them motivated, without breaking the bank.