Inbound Marketing & Sales Insight for Green Industry Companies

4 Tips For Getting Your Agency Relationship Off To A Great Start

Paige Worthy

So you’ve hired a digital marketing agency!

Congratulations.

If everything goes according to plan, you’re well on your way to boosting your website traffic, increasing the number of leads and opportunities in your sales pipeline, and making more sales that will grow your business overall.

You’re probably eager to get under way and start seeing results, dammit — results!!! And you will. But the first month of your engagement with your new agency will build the foundation of your relationship, which will produce those results over time.

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When to Hire a Landscape Salesperson: 5 Steps from 3 Experts

Lauren Dowdle

You wouldn’t start a project without knowing the exact cost and materials needed – and hiring a landscape salesperson shouldn’t be any different. 

Having a strong sales rep can increase a company’s revenue, free up an owner’s time to focus on other parts of the business and add missing sales expertise, says Steven Cohen, landscape-snow industry consultant with GreenMark Consulting Group.

But when is it the right time to add one to your staff? Here are five tips to help you know when to hire a landscape salesperson.

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Upcoming Google Algorithm Updates Could Impact Your Green Industry Business

Chris Heiler

Google is at it again, folks. You can expect a major update to Google’s search algorithm on April 21.

This “pre-announcement” comes straight from Google – which is unusual – so expect the impact to be significant.

There are two updates that Google has mentioned over the past few weeks that are most relevant to our clients and other companies in the green industry. Let’s start with the big one… 

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The Best Ways to Advertise a Landscaping Business in the Digital Age

Chris Heiler

We get lots of questions about the best ways to advertise a landscaping or lawn care business in this new digital age. Questions like "Is radio and print advertising still relevant?", "Should we pay to be on Angie's List?" and "Does Facebook advertising actually work?".

All good questions, my friends.

Lets address the best ways to advertise a landscaping business by first making an important distinction between advertising and marketing.

Advertising is a form of marketing – they are not one in the same – and the terms should not be used interchangeably.

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How to Use Houzz for Marketing Your Landscaping Business: An Expert Guide

Lauren Dowdle

Ask any landscape contractor what sells his design services, and he’ll probably tell you “project photos.”

While social media sites like Facebook can be a good way to showcase your photos, you can’t guarantee the people looking at them are actually on the hunt for a landscaper. But that’s not the case with Houzz.

“Houzz is the place for people who are actively looking for help with their landscape projects,” says Liza Hausman, vice president of industry marketing and community at Houzz. “They are looking for ideas and landscaping professionals to help them with their projects.”

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How to Get Commercial Lawn Accounts and Landscaping Contracts

Lauren Dowdle

Landing a large commercial account is at the top of many landscapers’ wish lists.

But transitioning into the commercial landscaping market requires more than just buying larger mowers and trucks. You have to change the way you and your team manage projects to truly be successful.

Here are the dos and don’ts of bringing in commercial lawn accounts and landscaping contracts.

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7 SEO Quick-Fixes for Your Lawn Care and Landscaping Websites

Pamela Weir

Most lawn care and landscape professionals know it's not enough to slap together a five page website and wait for the calls to start coming in.

To establish an effective web presence, you need to invest in search engine optimization (SEO).

But, here's the secret - SEO for landscaping websites is not rocket science. There's no need to feel intimidated at the mere mention of it. SEO is all about ensuring your website generates the right signals for the search engines, and your potential clients.

To illustrate how simple SEO can be, following are seven basic practices which you can complete over the next three to six months to optimize several elements of your website.

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The Best Landscaping Blogs of 2014 (Review)

Chris Heiler

Ladies and gentleman of the landscape industry... I bring to you... The best landscaping blogs of 2014!

What a glorious way to ring in a new year, right?

While blogging and content marketing can absolutely add dollars to your bottom line, the process is by no means painless and stress-free. It can be an absolute grind requiring patience and perseverance that few professionals and companies are willing to thrust themselves into. For this, I feel the need to shine the light on a few of these exceptional companies and their landscaping blogs.

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