Inbound Marketing Blog for the Green Industry

What is Responsive Design? 3 Examples From Landscaping Companies

Posted by Chris H.

Thu, Jul 10, 2014

What if one out of every three visitors to your company's website came directly from a mobile device like a smart phone or tablet? What would their experience be like when they get to your "front door"? Would it be intuitive and painless or a complete pain in the ass?

Again, one out of three visitors--33%.

Are you confident that your website can hold the attention and limited patience of these mobile users?

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Tags: mobile, HubSpot, web development, measurement and analytics

Increase Visitors to Your New Company Blog in 4 Steps

Posted by Chris H.

Tue, Jun 24, 2014

When we launch a new company blog for a client and publish our first (brilliant) blog post two things typically happen: First, we get a slap on the back and a “Hey, nice job!”. Second (immediately following the slap on the back), we’re posed the question, “Okay, now how the hell do we get our customers and prospects to actually read the blog?”

What question do you suppose we hear three and six months later after publishing on a weekly basis? Yeah, the same: "Now how do we get more of our customers and prospects to read our blog?"

Fair questions, right?

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Tags: search marketing, social media, content marketing, Facebook, blogging, advertising, email marketing

We're Growing! Introducing Our Junior Account Manager

Posted by Paige Worthy

Thu, Jun 05, 2014

We use Basecamp to manage all our projects here at Landscape Leadership. It's the best way to keep ourselves accountable — a software we've even recommended our clients use in house to keep their team's tasks straight.

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Tags: human resources, company news

Twitter's Getting An Upgrade! What Does It Mean For Your Green Industry Business?

Posted by Mike Montano

Tue, Apr 22, 2014

Twitter launched in 2006 and since then, the social networking platform has amassed over 230 million active users with 9,100 tweets occurring every second. (In the time you took to read the above sentence, Twitter users published 45,500 tweets!)

The online social networking site is one of the top 3 most used social platforms and businesses have caught on that being on Twitter is great for driving traffic to your business. Whether you are a B2B, B2C or even a B2G (business-to-government) company, you can generate leads through your social channels. If you'd like more information on this topic, I'd recommend reading this post from Tweak Your Biz, "Want to Drive More Website Traffic? Start Thinking Like Your Customers."

Twitter is one of the major social platforms today. Paige Worthy, Landscape Leadership’s client services director, even put Twitter near the top of the list in her “11 Need-to-Know Social Media Sites for Garden Center Retailers,” published recently in Garden Center Magazine.

Now, it gets even better with last week’s announcement of Twitter’s forthcoming redesign. Here are some of the changes coming and what they mean for your green industry business.


Bigger Picture Dimensions

The new size of the header is 1500x500 pixels and is located directly at the top of the page. The header is no longer hidden behind a profile picture but instead takes up some serious real estate on your page. The profile picture also gets an upgrade with dimensions measuring 400x400 pixels.
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Tags: social media, Twitter, advertising

Selling Lawn & Landscaping Services: Are You Changing With the Times?

Posted by Chris Heiler

Tue, Apr 15, 2014

I’m gonna drop some personal insights on you that I really want you to consider. And I encourage you to share your thoughts in the comments section below. This post will be long... Read it through! I’m sure you will disagree with some comments but at the same time I bet you’ll have some “Oh, shit” moments that you need to address in your business.

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Tags: sales, inbound marketing

The Expert Guide to 11 Need-To-Know Social Media Sites for Garden Center Retailers

Posted by Paige Worthy

Wed, Apr 02, 2014

This article originally appeared in the March 2014 issue of Garden Center Magazine and was written by Paige Worthy, client services director at Landscape Leadership.

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Tags: social media, content marketing, Facebook, photo sharing, mobile, Twitter, blogging, web development, Google, Instagram, Pinterest, video

Ready to Exit Your Green Industry Business? Get Your Sales & Marketing in Order

Posted by Chris Heiler

Thu, Jan 30, 2014

The following article originally appeared in the Jan/Feb 2014 issue of PLANET News and was written by Chris Heiler. Learn more about PLANET here.

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Tags: content marketing, sales, CRM, HubSpot, web development, measurement and analytics

Announcing Our First New Hire (No, This is NOT a Crappy Press Release)

Posted by Chris Heiler

Fri, Jan 24, 2014

Hiring has always been a scary proposition for me. But to grow a business you have to do some, well, scary things. And in order to grow, business owners need to realize when it’s time to get the hell out of the way. Fortunately for myself and Landscape Leadership, when I came to this realization we already had a prime prospect in mind for our first hire.

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Tags: human resources, company news

Our 7 Most Popular Posts of 2013

Posted by Chris Heiler

Tue, Dec 31, 2013

Well, you've all been screaming for it--our top posts of 2013.

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Tags: search marketing, content marketing, HubSpot, blogging, inbound marketing, web development, hiring a marketing agency

New Survey: Facebook Dominating, Pinterest and Instagram On the Rise With Twitter Lagging

Posted by Chris Heiler

Mon, Dec 30, 2013

Pew released their findings from a recent survey today revealing "73% of online adults now use a social networking site of some kind."

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Tags: social media, Facebook, LinkedIn, Twitter, Instagram, Pinterest