Inbound Marketing & Sales Insight for Green Industry Companies

Determining a Landscape Salesperson’s Salary and Commission Structure

Lauren Dowdle

Putting a dollar amount on what an employee brings to your business can be difficult. But with a salesperson, it’s a little more straightforward.

Once you’ve decided to hire a salesperson, you need to create a payment structure that not only stays within your revenue limits, but also attracts – and keeps – good salespeople.

Here’s how to determine a landscape salesperson’s salary and commission that will keep them motivated, without breaking the bank.

 

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Email Marketing for Landscapers & Lawn Care Operators: Tips, Best Practices & Software Reviews

Chris Heiler

Whoa, hold it right there. Take your finger off the “send” button and read this post first, because we’re gonna set the record straight when it comes to email marketing and how to use it to reach your customers.

First, as a sign of togetherness in this important fight against crappy emails, let’s agree that: 1) We will never use the words “email blast” again and, 2) Promise each other that we will never send another email that we would not want to receive ourselves. “The Golden Rule of Email” we’ll call it.

Shake?

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4 Tips For Getting Your Agency Relationship Off To A Great Start

Paige Worthy

So you’ve hired a digital marketing agency!

Congratulations.

If everything goes according to plan, you’re well on your way to boosting your website traffic, increasing the number of leads and opportunities in your sales pipeline, and making more sales that will grow your business overall.

You’re probably eager to get under way and start seeing results, dammit — results!!! And you will. But the first month of your engagement with your new agency will build the foundation of your relationship, which will produce those results over time.

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When to Hire a Landscape Salesperson: 5 Steps from 3 Experts

Lauren Dowdle

You wouldn’t start a project without knowing the exact cost and materials needed – and hiring a landscape salesperson shouldn’t be any different. 

Having a strong sales rep can increase a company’s revenue, free up an owner’s time to focus on other parts of the business and add missing sales expertise, says Steven Cohen, landscape-snow industry consultant with GreenMark Consulting Group.

But when is it the right time to add one to your staff? Here are five tips to help you know when to hire a landscape salesperson.

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Upcoming Google Algorithm Updates Could Impact Your Green Industry Business

Chris Heiler

Google is at it again, folks. You can expect a major update to Google’s search algorithm on April 21.

This “pre-announcement” comes straight from Google – which is unusual – so expect the impact to be significant.

There are two updates that Google has mentioned over the past few weeks that are most relevant to our clients and other companies in the green industry. Let’s start with the big one… 

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The Best Ways to Advertise a Landscaping Business in the Digital Age

Chris Heiler

We get lots of questions about the best ways to advertise a landscaping or lawn care business in this new digital age. Questions like "Is radio and print advertising still relevant?", "Should we pay to be on Angie's List?" and "Does Facebook advertising actually work?".

All good questions, my friends.

Lets address the best ways to advertise a landscaping business by first making an important distinction between advertising and marketing.

Advertising is a form of marketing – they are not one in the same – and the terms should not be used interchangeably.

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How to Use Houzz for Marketing Your Landscaping Business: An Expert Guide

Lauren Dowdle

Ask any landscape contractor what sells his design services, and he’ll probably tell you “project photos.”

While social media sites like Facebook can be a good way to showcase your photos, you can’t guarantee the people looking at them are actually on the hunt for a landscaper. But that’s not the case with Houzz.

“Houzz is the place for people who are actively looking for help with their landscape projects,” says Liza Hausman, vice president of industry marketing and community at Houzz. “They are looking for ideas and landscaping professionals to help them with their projects.”

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