Inbound Marketing & Sales Insight for Green Industry Companies

7 Inbound Marketing Trends for Green Industry Companies

Paige Worthy

This article was written by our client services director, Paige Worthy, and originally appeared as the cover story in the November 2014 issue of Turf Design Build Magazine.

At Landscape Leadership, we live and breathe inbound marketing.

But what is it, really? Well, when HubSpot founders Brian Halligan and Dharmesh Shah came up with the term “inbound marketing” eight years ago, they defined it as such: “a methodology that focuses on creating quality content that pulls people toward your company and product.”

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How Much Do Landscaping Websites Cost to Redesign? 3 Factors to Consider

Chris Heiler

'Tis the season for landscaping websites to be re-designed. While landscape contractors are winding down for the season across the country many are starting to think about their budgets for next year and how they might spend their marketing dollars.

Oh, I can feel my heart pitter patter! I love it when ya'll have marketing top of mind!

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Marketing Your Lawn Care and Landscaping Services: Are You Investing or Spending?

Chris Heiler

"The last couple of leads we got through our website were interesting. I've noticed the blog posts on a specific topic do more to generate leads than do any of our main landscaping service-related pages. A homeowner has a drainage problem, they find our blog post on the topic and they contact us. It sounds simple, but it works. I can see how this content marketing picks up steam as you continue to do it."

So explained a client of ours in an email just two weeks ago. I gave myself a fist bump after reading it and thought, "Hell yes! Another business owner who gets it!"

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