Inbound Marketing & Sales Insight for Green Industry Companies
Ladies and gentleman of the landscape industry... I bring to you... The best landscaping blogs of 2014!
What a glorious way to ring in a new year, right?
While blogging and content marketing can absolutely add dollars to your bottom line, the process is by no means painless and stress-free. It can be an absolute grind requiring patience and perseverance that few professionals and companies are willing to thrust themselves into. For this, I feel the need to shine the light on a few of these exceptional companies and their landscaping blogs.Read More
Closing out another stellar year means giving our readers a round-up of our most popular articles from 2014. I know you guys look forward to this every year, right? Kind of like the champagne and fancy ball dropping.
In all sincerity, I hope you've had an awesome 2014 and wish you a very prosperous 2015. We've got big things happening here at Landscape Leadership and I plan to continue writing and sharing my insights here regularly.Read More
At Landscape Leadership, we live and breathe inbound marketing.
But what is it, really? Well, when HubSpot founders Brian Halligan and Dharmesh Shah came up with the term “inbound marketing” eight years ago, they defined it as such: “a methodology that focuses on creating quality content that pulls people toward your company and product.”Read More
'Tis the season for landscaping websites to be re-designed. While landscape contractors are winding down for the season across the country many are starting to think about their budgets for next year and how they might spend their marketing dollars.
Oh, I can feel my heart pitter patter! I love it when ya'll have marketing top of mind!Read More
"The last couple of leads we got through our website were interesting. I've noticed the blog posts on a specific topic do more to generate leads than do any of our main landscaping service-related pages. A homeowner has a drainage problem, they find our blog post on the topic and they contact us. It sounds simple, but it works. I can see how this content marketing picks up steam as you continue to do it."
So explained a client of ours in an email just two weeks ago. I gave myself a fist bump after reading it and thought, "Hell yes! Another business owner who gets it!"Read More
Download the podcast here (right click, "save link as")
Hello hello. Welcome to the very first episode of our new podcast. We're calling this the Landscape Leadership Sales & Marketing Podcast. Real original, right? Feel free to pitch us other, more clever, names.
Since this is the first episode we've kept it really simple – it's not even available on iTunes yet. For now, be sure to subscribe to our blog so you receive future episodes.
In this first episode I do a quick recap of PLANET's GIC and the GIE+Expo in Louisville. I also talk about how consumer habits have changed and why it matters to your green industry business.Read More