Inbound Marketing & Sales Insight for Green Industry Companies

Marketing Your Lawn Care and Landscaping Services: Are You Investing or Spending?

Chris Heiler

"The last couple of leads we got through our website were interesting. I've noticed the blog posts on a specific topic do more to generate leads than do any of our main landscaping service-related pages. A homeowner has a drainage problem, they find our blog post on the topic and they contact us. It sounds simple, but it works. I can see how this content marketing picks up steam as you continue to do it."

So explained a client of ours in an email just two weeks ago. I gave myself a fist bump after reading it and thought, "Hell yes! Another business owner who gets it!"

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[PODCAST] GIC 2014 Wrap-Up and Thoughts on How Consumer Habits Have Changed

Chris Heiler

Download the podcast here (right click, "save link as")

Hello hello. Welcome to the very first episode of our new podcast. We're calling this the Landscape Leadership Sales & Marketing Podcast. Real original, right? Feel free to pitch us other, more clever, names.

Since this is the first episode we've kept it really simple – it's not even available on iTunes yet. For now, be sure to subscribe to our blog so you receive future episodes.

In this first episode I do a quick recap of PLANET's GIC and the GIE+Expo in Louisville. I also talk about how consumer habits have changed and why it matters to your green industry business.

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B2B Marketing Strategy and Best Practices for the Lawn & Landscape Industry

Chris Heiler
This article was originally written for Lawn & Landscape magazine and published in their October issue.

The way you provide your lawn and landscaping services to a commercial property is probably a bit different than how you would perform those same services for a residential property.

This is one reason many companies focus on one or the other and are often much more successful (i.e. profitable) doing so compared to companies who try to serve both audiences. For proof, look to Lawn & Landscape’s annual Top 100 List where you’ll find the top 20 spots dominated by companies laser-focused on either the residential or commercial market.

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5 Reasons Your Salespeople Need to Start Blogging (Like, Yesterday)

Chris Heiler

Knock, knock...

"Yes? Can I help you?" Asked Mrs. Homeowner peeking through her semi-open front door.

"Hi! My name is Chris. I work for a landscaping company called Greensward." (That's me)

"I was driving through the neighborhood and noticed your beautiful home that was recently built." I continued...

"Have you made plans for your landscaping yet? Here's one of our brochures." (Yes, now I'm soliciting)

"Yes. We're all set. Thanks". Closed door.

That exchange was about 12 years ago. I was a stuttering, sweaty-palms mess of a "salesperson" tasked with canvasing new home developments and handing out ridiculously expensive full-color brochures that no one wanted.

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