Inbound Marketing & Sales Insight for Green Industry Companies

[PODCAST] GIC 2014 Wrap-Up and Thoughts on How Consumer Habits Have Changed

Chris Heiler

Download the podcast here (right click, "save link as")

Hello hello. Welcome to the very first episode of our new podcast. We're calling this the Landscape Leadership Sales & Marketing Podcast. Real original, right? Feel free to pitch us other, more clever, names.

Since this is the first episode we've kept it really simple – it's not even available on iTunes yet. For now, be sure to subscribe to our blog so you receive future episodes.

In this first episode I do a quick recap of PLANET's GIC and the GIE+Expo in Louisville. I also talk about how consumer habits have changed and why it matters to your green industry business.

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B2B Marketing Strategy and Best Practices for the Lawn & Landscape Industry

Chris Heiler
This article was originally written for Lawn & Landscape magazine and published in their October issue.

The way you provide your lawn and landscaping services to a commercial property is probably a bit different than how you would perform those same services for a residential property.

This is one reason many companies focus on one or the other and are often much more successful (i.e. profitable) doing so compared to companies who try to serve both audiences. For proof, look to Lawn & Landscape’s annual Top 100 List where you’ll find the top 20 spots dominated by companies laser-focused on either the residential or commercial market.

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5 Reasons Your Salespeople Need to Start Blogging (Like, Yesterday)

Chris Heiler

Knock, knock...

"Yes? Can I help you?" Asked Mrs. Homeowner peeking through her semi-open front door.

"Hi! My name is Chris. I work for a landscaping company called Greensward." (That's me)

"I was driving through the neighborhood and noticed your beautiful home that was recently built." I continued...

"Have you made plans for your landscaping yet? Here's one of our brochures." (Yes, now I'm soliciting)

"Yes. We're all set. Thanks". Closed door.

That exchange was about 12 years ago. I was a stuttering, sweaty-palms mess of a "salesperson" tasked with canvasing new home developments and handing out ridiculously expensive full-color brochures that no one wanted.

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5 Reasons Landscaping Companies FAIL at Inbound and Content Marketing

Chris Heiler

I recently returned from HubSpot's impressive Inbound 14 marketing conference where I sat in on Marcus Sheridan's presentation about "creating a culture of Inbound".

In his impassioned talk (if you know Marcus you know what I'm talking about) he outlined the most common reasons why companies fail at inbound marketing and content marketing. I completely agreed with the five reasons he laid out so I thought I would go deeper and relate each back to businesses in our industry.

Let's go!

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