Green Valley Lawn Care
Gavin Sheaf knew his small lawn care company had big potential. He needed the right marketing partner to make it happen.
Company profile
Gavin Sheaf was making all the right moves to scale his small lawn care company. He was tactfully getting out of low-profit service lines to make way for more lawn care program clients.
He interviewed a variety of marketing partners and decided Landscape Leadership® would be his best option.
We began working with Green Valley in mid-2026.
The challenge
Some things Gavin wanted to accomplish were:
- Create a website that aligns with their fun brand and helps show their capabilities
- Begin to drive organic website traffic to this domain with little to no past track record
- Create multiple sources for leads
The progress so far
We're still early on in the process of building this new brand but we're pleased to see results already.
We're already seeing website traffic and leads increase and they've generated a lot of positive Google reviews. Stay tuned for updated results!
Services we provided
Here are the various services used in their customized strategy.
Positioning & Messaging
We created fun, engaging brand messaging that appeals to busy homeowners.
Website Redesign
We designed a custom website with fresh copy, stronger visuals, and a structure built to support search visibility and lead generation.
Content Marketing
Our green industry writers created helpful articles, guides, and resources that answered customer questions and strengthened the company’s organic search presence.
Digital Advertising
We used targeted paid campaigns to generate lawn care and pest control leads while the company continued building long-term organic visibility.
Video Production
To enhance the website and ad campaigns, we created fun, informative videos to explain how to solve common lawn care and outdoor pest control problems.
Pro Photography
Together, we assembled client models, friendly team members, and beautiful properties to create stunning visuals to use throughout their lawn care marketing initiatives.


