Trimline Landscape Management

Trimline Landscape Management is a full-service lawn care, landscaping, and snow management company in Rochester, NY. 

Landscape Leadership® started working with them in early 2025.

Mike DiPilato and Rob Burnside had grown a full-service green industry company and learned many things over the years. 

One thing they realized is that they loved their most profitable division, lawn care fertilization! They decided that the company needed to slowly evolve to grow this division and shrink some of the others. 

They reached out to Landscape Leadership® after admiring another brand they worked with. They knew that a key to their future success was working with a green industry lawn care marketing company that had helped companies reposition in this manner. 

Some things Mike and Rob wanted to accomplish were:

• Drastically increase the number of lawn care fertilization leads and make other divisions less of a focus

• Upsell these profitable services to existing maintenance-only clients 

• Replace a poorly performing website with one that would help them rank for related terms and turn traffic into leads

• Improve campaign performance and ROI

• Understand KPIs and invest more wisely in marketing mediums where they support their strategic growth initiatives