Gallivan Corporation
Brendan Gallivan had worked with several marketing agencies, all missing the mark. He needed a great partner that got their business.

Company profile
Gallivan Corporation is a full-service design, build, and landscape maintenance company serving both residential and commercial clients in the greater Albany, NY area.
Landscape Leadership® started working with them in late 2024.
The challenge
Brendan Gallivan had worked with multiple marketing vendors over the years but was growing frustrated with the poor quality of content, weak lead conversion, and lack of real strategy—especially from a green industry vendor he’d hoped would “get it.”
He reached out to Landscape Leadership® after remembering a conversation years prior and recognizing his current marketing still wasn’t aligned with where he wanted to take the business.
Some things Brendan wanted to accomplish were:
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Grow the design/build division, especially high-end residential work
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Upsell enhancements and improve margins in the maintenance division
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Selectively expand into nearby markets
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Replace a poorly performing website with something faster, more strategic, and SEO-friendly
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Improve Google Ads performance and ROI
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Gain clarity on lead generation, proposal rates, and customer acquisition metrics

What Brendan has to say
Services we provided
Here are the various services used in their customized strategy.

Positioning & Messaging
We crafted stronger messaging that speaks directly to the real-world frustrations and desires of both residential and commercial clients, helping the brand build trust and stand out in a crowded market.

Website Redesign
We built a custom website designed to engage the right visitors, optimized it for search performance and lead generation, and filled every page with high-quality, persuasive content.

Content Marketing
Green industry writers created in-depth blog content that educates potential clients and supports their buying journey—while also increasing organic search visibility.

Photography
Our photography team captured hundreds of carefully planned shots highlighting their team, happy clients, and finished projects to bring the brand story to life.

Customer Reviews
We ran targeted feedback campaigns to collect meaningful client insights and consistently grow their Google reviews and ratings.

Digital Marketing
We used Google Ads and email to drive leads for both residential and commercial landscaping prospects.