Gallivan Corporation

Brendan Gallivan had worked with several marketing agencies, all missing the mark. He needed a great partner that got their business.

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Company profile

Gallivan Corporation is a full-service design, build, and landscape maintenance company serving both residential and commercial clients in the greater Albany, NY area.

Landscape Leadership® started working with them in late 2024.

The challenge

Brendan Gallivan had worked with multiple marketing vendors over the years but was growing frustrated with the poor quality of content, weak lead conversion, and lack of real strategy—especially from a green industry vendor he’d hoped would “get it.”

He reached out to Landscape Leadership® after remembering a conversation years prior and recognizing his current marketing still wasn’t aligned with where he wanted to take the business.

Some things Brendan wanted to accomplish were:

  • Grow the design/build division, especially high-end residential work

  • Upsell enhancements and improve margins in the maintenance division

  • Selectively expand into nearby markets 

  • Replace a poorly performing website with something faster, more strategic, and SEO-friendly

  • Improve Google Ads performance and ROI

  • Gain clarity on lead generation, proposal rates, and customer acquisition metrics

What Brendan has to say

"Working with Landscape Leadership has truly transformed our business. What started as a basic online presence has evolved into a professional, user-friendly, and visually striking website that authentically reflects our brand. Their team is responsive, creative, and a pleasure to work with. They took the time to understand our goals, offered smart, strategic solutions, and delivered results that exceeded our expectations. Since launching the updated site, we’ve seen a clear boost in web traffic and customer engagement. We highly recommend Landscape Leadership to anyone looking to elevate their online presence."

Services we provided

Here are the various services used in their customized strategy.

positioning and messaging

Positioning & Messaging

We crafted stronger messaging that speaks directly to the real-world frustrations and desires of both residential and commercial clients, helping the brand build trust and stand out in a crowded market.

website design

Website Redesign

We built a custom website designed to engage the right visitors, optimized it for search performance and lead generation, and filled every page with high-quality, persuasive content.

content marketing

Content Marketing

Green industry writers created in-depth blog content that educates potential clients and supports their buying journey—while also increasing organic search visibility.

photography

Photography

Our photography team captured hundreds of carefully planned shots highlighting their team, happy clients, and finished projects to bring the brand story to life.

online reviews

Customer Reviews

We ran targeted feedback campaigns to collect meaningful client insights and consistently grow their Google reviews and ratings.

digital advertising

Digital Marketing

We used Google Ads and email to drive leads for both residential and commercial landscaping prospects.

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