Alan Horticulture
Dan Huber runs a respected commercial maintenance firm in Chicagoland. He knew that his reputation was only taking them so far.
Company profile
Alan Horticulture is a commercial landscape maintenance company serving the greater Chicago market since 1978. Dan Huber purchased this business and made several acquisitions over the past decade.
Landscape Leadership started working with them in 2026.
The challenge
Dan knew that a great local reputation was only taking his business so far. As the company has scaled over the years, so has their need to develop a healthy pipeline for future clients and team members.
Some things he wanted to accomplish were:
- Redesign their website to display portfolio images and connect with target accounts
- Create recruiting-related content to tell team stories and attract top talent
- Remain relevant in the mind of the general public

What Dan has to say
"Kyle, Chad and the Landscape Leadership team has been fantastic to work with! Thanks so much for your help."
Services we provided
Here are the various services used in their customized strategy.
Positioning & Messaging
We collaboratively defined key messaging points to create compelling messaging for commercial property managers.
Website Redesign
We created a fully customized look with engaging, new copywriting and optimized it for search engines and lead generation.
Content Marketing
Seasoned green industry writers created in-depth, blog content and case studies to connect with prospective clients.
Photography
Our photography team planned and executed multiple shoots to capture hundreds of images featuring their team, services, and clients.


