Marketing & Sales Insight for the Lawn & Landscape Industry

My wife and I were friends for an excruciating period of time until I got the first date. 

When it did happen, I did not want to disappoint her. 

✅ Dancing in the cold to our favorite songs at the park. 

✅ Checking off her bucket list item of “flying a plane” with a flight lesson. 

✅ Poetry.

✅ Candlelit dinner.

This hopeless romantic pulled out all of the stops. No way was I letting this one get away. And the romantic gestures continued. If we ever meet, ask me to tell you the story of how I eventually proposed to her. 

When it comes to how you treat your new lawn care or landscaping customers, it may be good to take a lesson from this.

Videos are one of the most impactful marketing and recruiting assets in the green industry.

They can make your landscaping or lawn care company appear to be on a whole other level than your competitors.

The right video can make job seekers excited about a rewarding career with your organization. 

Or, if the videos aren’t great...they can have a very unfortunate effect.

Prospective customers can raise their critical eyebrows and wonder why you would ever create a video so cringe-worthy. 

Job seekers can be unimpressed and turned off. 

In the mind of that ideal prospect or job recruit, you’ve suddenly lost all credibility. 

Maybe you are remembering some examples right now. Maybe they’re on your website….ouch…

Meet Bob. 

• Bob owns a landscaping company. 
• Bob is buying a lawn care business to add more annual revenue. 
• Bob is going to mail out some transition letters to his new customers and plans to keep delivering “the same great service.”
• Many of Bob’s new customers are going to cancel in the next year and find a new provider.
• Bob is going to curse the day he wasted his money buying a lawn care business. 

"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"

Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?

I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.

Stay tuned...

Do you want to create landscaping or lawn care marketing videos?

Are you worried that, despite your best efforts, your videos will end up being unoriginal and unengaging?

Well, by understanding these two very important concepts, you will be on your way to creating videos that will make your prospects want to buy from YOU instead of your competitors. Stay tuned.

Whether you're just joining us for the first time or you've been watching the videos in this series about photography for lawn care or landscaping businesses, you probably have a few questions:

• How do I know if I'm hiring a really great photographer?
• How much is this going to cost?

Those are great questions and we're going to give you some answers today. Stay tuned.

You wouldn't show up for a first date not looking your best. The same should also be true when it comes to a photo shoot for your lawn care or landscaping company. 

These are two very, very important components to make sure that you get outstanding images for marketing or recruiting purposes. 

Today, we're going to give you tips to help you make a great impression. Stay Tuned.

You wouldn't show up to your lawn care client's house without the materials you need and you wouldn't show up to transform a backyard with an amazing landscape design project without having a plan.

But unfortunately that's what happens a lot in the lawn care and landscaping industry. Companies engage with photographers and don't really have a great plan of action in place.

Today, we're going to share our top secret plan to get great photography for your lawn care or landscaping company. Stay tuned.