Marketing & Sales Insight for the Lawn & Landscape Industry

Whether you sell commercial landscaping, residential landscape design, or even lawn care treatment programs, many of your ideal prospects have something in common. 

They’re networked professionals — executives, board/committee members, property managers, company owners, salespeople themselves...you name it. 

They also know a lot of other people just like them.

Making new connections and developing meaningful relationships with these ideal prospects can be a particular challenge, particularly in the post-pandemic business world.

About 15 years ago, a “RotoZip” saw was on my Christmas wishlist. I just had to have it. 

As of today, I have yet to use it. 

The tool, itself, is fantastic. I can think of many practical uses. Ironically, the RotoZip would have been perfect for cutting a hole in my drywall, just a month ago. 

But...I forgot all about it. It has been collecting dust in my tool cabinet.

At one point, video production may have found its way onto your wishlist. 

Maybe you spent a ton of time creating your own videos. 

Maybe you paid a videographer a few (or tens of ) thousands of dollars... 

Big investment...and yet there the videos sit...

My wife and I were friends for an excruciating period of time until I got the first date. 

When it did happen, I did not want to disappoint her. 

✅ Dancing in the cold to our favorite songs at the park. 

✅ Checking off her bucket list item of “flying a plane” with a flight lesson. 

✅ Poetry.

✅ Candlelit dinner.

This hopeless romantic pulled out all of the stops. No way was I letting this one get away. And the romantic gestures continued. If we ever meet, ask me to tell you the story of how I eventually proposed to her. 

When it comes to how you treat your new lawn care or landscaping customers, it may be good to take a lesson from this.

Videos are one of the most impactful marketing and recruiting assets in the green industry.

They can make your landscaping or lawn care company appear to be on a whole other level than your competitors.

The right video can make job seekers excited about a rewarding career with your organization. 

Or, if the videos aren’t great...they can have a very unfortunate effect.

Prospective customers can raise their critical eyebrows and wonder why you would ever create a video so cringe-worthy. 

Job seekers can be unimpressed and turned off. 

In the mind of that ideal prospect or job recruit, you’ve suddenly lost all credibility. 

Maybe you are remembering some examples right now. Maybe they’re on your website….ouch…

Meet Bob. 

• Bob owns a landscaping company. 
• Bob is buying a lawn care business to add more annual revenue. 
• Bob is going to mail out some transition letters to his new customers and plans to keep delivering “the same great service.”
• Many of Bob’s new customers are going to cancel in the next year and find a new provider.
• Bob is going to curse the day he wasted his money buying a lawn care business. 

"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"

Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?

I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.

Stay tuned...