Marketing & Sales Insight for the Lawn & Landscape Industry

It’s been a hard day of work. You put out work-fires and your easy chair and the evening news seems just the prescription to escape your business woes, realizing there are tougher things going on in the world. But it continues. Wedged in between the latest political scandal and the traffic report appears your nemesis on the local news.

There’s your competitor, smiling in all their interview-giving glory. All of a sudden, they’re the go-to expert?! You scoff and shake your head. Every day you pour your heart and soul into your company, team, and clients. You live for this stuff, and yet somehow you don’t get the publicity and brand awareness you deserve.

Everyone and your mother keeps talking about social media. You hoped it was just a fad but the craze keeps building each year. Maybe you dabbled, got on the bandwagon, and tried your best to post, tweet, pin, update, snap, and whatever else people are doing these days.

Maybe you got so busy with your lawn care or landscaping business that you got someone else to do it for you. Or maybe it fell to the wayside and you’re now realizing it’s time to spring back into action.

Deep down inside, you’re concerned. You love the concept of building a loyal online community and getting new clients from social media, yet you want to make smart business decisions without wasting time or money.

This article originally appeared in Lawn & Landscape Magazine's December 2017 issue.

“Chris, our customers constantly tell us how much they love us… but they won’t share it with Google. It shouldn’t be this hard to get online reviews!”

This sentiment has been shared with me dozens of times by our own clients. Their frustration is understandable.

Positive reviews from a third-party demonstrate your authority in a more credible way than you could yourself. This breaks down buyer resistance, which can be the difference between a prospect clicking through to your website or continuing their search without you.

This article was originally published in Turf Magazine, where Chad writes a monthly column about sales and marketing tips for landscaping and lawn care companies.

Your company and its team have a loyal following. In fact, you get constantly reminded of it through e-mails, handwritten notes, raving reviews, and kind words every day. On tough days it’s just the encouragement you need to keep your head up.

There’s only one problem—you’re realizing not enough people know you. Your lawn care or landscaping company’s reputation is almost as obscure as a D-List celebrity. Some people may have heard of you, but most of the public has no clue just how wonderful you are. But with the right representation, you could have a crowd of raving fans ready to follow you anywhere you go, even if they’ve not yet done business with you.

Getting lots of good online reviews for your landscaping, lawn care or tree service company will absolutely affect your company’s bottom line. It means more website traffic, more leads and more sales.

Reviews are not only extremely important to your prospective customers and your company’s success, but also to search engines.

But just how important?

Certain marketing experiences are etched into my brain. One such story is a tale of an industry pal, Butch. He owns a lawn care company in the midwest and I’ve gotten to know him over a number of years, hanging out at industry conferences and swapping war stories and marketing tips. He loves his business and team and truly cares about his customers.

As a local landscaping company, lawn care operator, tree care service or the like, here's an announcement that you need to be aware of: