Marketing & Sales Insight for the Lawn & Landscape Industry

Developing an effective marketing strategy that helps your company to connect with prospects in a meaningful way can be challenging enough on its own. But when you start adding in the fact that your landscaping or lawn care business is growing into multiple locations, it can become downright daunting.

For many, the fear is that your messaging will become diluted as it spreads. How can you ensure that you’re able to achieve optimal coverage with consistency—plus effectively use your budget to market all locations?

We understand how challenging it can become to feel that you’re maintaining consistency and implementing highly effective marketing strategies as your business grows. Everything from budgets to brand guidelines to the need for additional technology and people can seem to muddy the waters.

However, it really doesn’t have to be as overwhelming or stressful as it feels. With the right multi-location marketing strategy for your landscaping or lawn care business, you can approach your growth with confidence that everything is under control.

One of the most powerful sales tools that you already have available to you is completed projects. But if you’re like a lot of landscape business owners, you might not be taking full advantage of this.

There’s no question that having photos of finished jobs on your website in the form of a portfolio is important. But when it comes to leveraging the power of successful projects, you also want to tell the story behind the project.

The story is where people find connections and relatability—and that is powerful.

In this article, we’ll talk more about why case studies are so important as well as how you can create a great one to help you qualify potential leads.

Whether you sell commercial landscaping, residential landscape design, or even lawn care treatment programs, many of your ideal prospects have something in common. 

They’re networked professionals — executives, board/committee members, property managers, company owners, salespeople themselves...you name it. 

They also know a lot of other people just like them.

Making new connections and developing meaningful relationships with these ideal prospects can be a particular challenge, particularly in the post-pandemic business world.

About 15 years ago, a “RotoZip” saw was on my Christmas wishlist. I just had to have it. 

As of today, I have yet to use it. 

The tool, itself, is fantastic. I can think of many practical uses. Ironically, the RotoZip would have been perfect for cutting a hole in my drywall, just a month ago. 

But...I forgot all about it. It has been collecting dust in my tool cabinet.

At one point, video production may have found its way onto your wishlist. 

Maybe you spent a ton of time creating your own videos. 

Maybe you paid a videographer a few (or tens of ) thousands of dollars... 

Big investment...and yet there the videos sit...

My wife and I were friends for an excruciating period of time until I got the first date. 

When it did happen, I did not want to disappoint her. 

✅ Dancing in the cold to our favorite songs at the park. 

✅ Checking off her bucket list item of “flying a plane” with a flight lesson. 

✅ Poetry.

✅ Candlelit dinner.

This hopeless romantic pulled out all of the stops. No way was I letting this one get away. And the romantic gestures continued. If we ever meet, ask me to tell you the story of how I eventually proposed to her. 

When it comes to how you treat your new lawn care or landscaping customers, it may be good to take a lesson from this.

Videos are one of the most impactful marketing and recruiting assets in the green industry.

They can make your landscaping or lawn care company appear to be on a whole other level than your competitors.

The right video can make job seekers excited about a rewarding career with your organization. 

Or, if the videos aren’t great...they can have a very unfortunate effect.

Prospective customers can raise their critical eyebrows and wonder why you would ever create a video so cringe-worthy. 

Job seekers can be unimpressed and turned off. 

In the mind of that ideal prospect or job recruit, you’ve suddenly lost all credibility. 

Maybe you are remembering some examples right now. Maybe they’re on your website….ouch…