Certain marketing experiences are etched into my brain. One such story is a tale of an industry pal, Butch. He owns a lawn care company in the midwest and I’ve gotten to know him over a number of years, hanging out at industry conferences and swapping war stories and marketing tips. He loves his business and team and truly cares about his customers.Read More
Inbound Marketing & Sales Insight for Green Industry Companies
As a local landscaping company, lawn care operator, tree care service or the like, here's an announcement that you need to be aware of:Read More
Hu-man-ize: Make something more humane or civilized. Give something a human character.
We developed our Marketing BluePrint about three years ago while writing The Little Green Book of Big Marketing Tips & Tactics for Landscape Professionals (yeah, mouthful).
Are you familiar with the television show Ace of Cakes on Food Network? The popular show features Duff Goldman, founder of Charm City Cakes, and his quirky band of cake crusaders in Baltimore.
Recently, I've taken to writing more press releases, primarily for one reason: To provide green industry publishers with unbiased, timely insights into current news and events that I think are relevant to professionals in the green industry. "News jacking" is a term occasionally used to describe this. This is a different approach than the traditional "promotional" press release.
The name you choose for your landscape company is the most important marketing decision you will ever make. Period.
The right name...
- will reinforce your position (identity) in the mind of your prospects.
- can differentiate you from your competition
- can establish you as the leader in a new category (ex.- Eco-Sprinkling)
- can lead to favorable publicity
- can lead to favorable consumer perceptions
Whether you are beginning a new landscape business or considering a name change for your company, here are some guidelines to consider.
Of all the marketing disciplines, I find advertising to be the most misunderstood.
Contrasting opinions regarding advertising's effectiveness are plentiful.
Advertising is effective for some green industry companies, yet not so for others. Why is that?
The 10 Rules of Advertising I layout below will answer this question.
When we speak of advertising, we also must speak of what it lacks: credibility. Which brings us to Rule #1...Read More
When I was younger, and a bit more naive, I questioned why politicians focused on attacking their opponents. While watching Meet the Press, I would find myself yelling at the television, "Can you just tell me what the hell you stand for and what you plan to do exactly!"