Rock Water Farm Landscapes & Hardscapes

Todd Thomasson is a hands-on owner with lots to do. He needed to find a marketing partner with the same attention to detail he has.

rock water farm landscapes and hardscapes todd thomasson

Company profile

Operating just west of the DC metro area, Rock Water Farm serves residential clients with a variety of services from pool and landscape design/build to complete maintenance.

Landscape Leadership has been working with Rock Water Farm since the beginning of 2017.

The challenge

In the past few years that we worked together, their business has grown from $2.5 million to over $17 million in annual revenue.

Todd Thomasson's organization is a sales and production machine and he stops at nothing to dominate his market and grow service divisions.

Some things he wanted to accomplish were:

  • Overhaul their outdated website with poor copywriting
  • Visually showcase the amazing projects they design and build
  • Create written content that attracts potential clients
  • Launch a pool design and installation division
website form submissions - landscaping leads

Generated 5,972 design leads in 5 years

pool leads

Generated 509 pool installation leads in 2 years

traffic increase

Increased website traffic by 2,702% in 5 years

Services we provided

Here are the various services used in their customized strategy.

positioning and messaging

Positioning & Messaging

We created messaging guidelines to clearly explain how they are different from their competitors while identifying what is truly important to their clients.

website design

Website Redesign

We created a customized look with compelling, new copywriting and optimized it for search engines and lead generation.

content marketing

Content Marketing

Seasoned green industry writers created in-depth, blog content and deeper resources to help prospective customers research ideas. This also drastically increased organic search traffic.



Our photography team planned and executed multiple shoots to capture hundreds of images featuring their team, work, and clients.

video marketing


We created videos to showcase their projects and explain their services.

digital advertising

Digital Advertising

We created targeted campaigns to drive leads for specific service divisions.

email marketing

Email Marketing

We sent helpful email campaigns to raise service awareness and generate leads throughout the year.

online reviews

Online Reviews

We sent client feedback requests which generated many positive reviews on their Google profile.

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