When I hit the road to return to my hometown Pittsburgh from San Diego almost ten years ago, I left with a short-term gig at my buddy’s new landscaping company awaiting me. Since then, the short-term has turned into a career.
My time in the green industry has taken me from the field to the road to the office, where I’ve had my hands in everything from technician labor on a small design-build team to account management of a large book of commercial maintenance clients.
Landscaping seemed like a departure from my background in writing and marketing, but I found there was a great opportunity to create new marketing initiatives hidden somewhere under the deluge of production and sales.
My landscape marketing work gradually moved from ‘extra-credit’ projects in the winter months to more formal and impactful efforts aimed at helping small businesses break out of the green industry pile. Joining the team at Landscape Leadership has given me a chance to help uncover these opportunities for landscape businesses all over the country.
