Social media strategy from Chris Heiler, green industry social media consultant and speaker. Green industry sales, marketing and advertising advice for your landscape industry business.
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LandscapeLeadership | Chris Heiler Green Industry Social Media Consultant and Speaker

Learn How To Use Social Media To Attract New Business

Your customers expect to find you and your company online. If they don't, they will find your competition! Now is the time to get social!

LandscapeLeadership.com is my blog for like-minded green industry professionals who are dedicated to staying on the leading edge of all things "social" and Internet related.

Here you'll find hundreds of insightful articles, case studies, downloadable forms and checklists plus podcasts, how-to videos and many more valuable resources for your landscape industry business.

GetSocial! Radio Show: Episode 6
Chris Heiler - May 18, 2012

This episode of the GetSocial! Radio Show featured Andrew Spiering, founder of Land8 Media and Land8Lounge, the premier social network for landscape architects. You can listen to the recording or download it here . . . keep reading

The 11 Most Important Social Networks and Apps for Green Industry Businesses
Chris Heiler - May 12, 2012
There are a zillion (seems like it anyway) social media tools out there. We've got social networks, blogging platforms, social bookmarking, mobile apps, photo sharing, video sharing, podcasting and on and on (and on...). But what is most important to us--green industry businesses? You only have so much time. So you need to know where best to spend it as it relates to social media. In my opinion, the following 11 social networks and apps are the most important and relevant to green industry businesses . . . keep reading

Stuck on You: How Green Industry Retailers and Growers Can Use Pinterest to Engage Their Customers
Chris Heiler & Paige Worthy - May 09, 2012

This article originally appeared in the April 2012 issue of Green Profit magazine--a publication from Ball Publishing for green industry growers and retailers. Learn how growers and retailers can use Pinterest to engage in a meaningful way with their customers. . . . keep reading

The Future is Now: How to Run Your Business From an iPad (or, 37 ways to work people-and-paper-less)
Chris Heiler - May 05, 2012

There has been a lot of tech babble recently about how we are moving from a social web 2.0 world to a new mobile web 3.0. Some refer to it as the post-PC world. I'm not convinced that we will completely remove ourselves from the desktop experience anytime soon, but I am most definitely seeing more and more individuals and businesses seeking more mobility in their work. After all, who wants to sit at a desk all day? In my mind, mobility means freedom. And I've spent the last five years seeking exactly this. I've learned a lot along the way and have made plenty of mistakes. I thought I'd share part of my story with you here, starting with many of the tools and apps I use to run my business from anywhere . . . keep reading

GetSocial! Radio Show: Episode 5
Chris Heiler

In this episode of the GetSocial! Radio Show, Chris and Katie discussed social media etiquette and their numerous social media pet peeves. You can listen to the recording or download it here . . . keep reading

GetSocial! Radio Show: Episode 4
Chris Heiler - April 26, 2012

This episode of the GetSocial! Radio Show featured Richard Heller, CEO of Greener by Design, a full-service landscape company in New York committed to sustainability in their work and in their business . You can listen to the recording or download it here . . . keep reading

PLANET Day of Service 2012 with Yardapes
Chris Heiler - April 25, 2012
How did you spend your day last Friday? Did you know that more than 2,600 volunteers were busy giving back to their local communities across the country? This was the Professional Landcare Network's (PLANET) 4th annual Day of Service, coinciding with Earth Day. Thousands of green industry professionals and their volunteers participated in 150 projects, including landscaping elementary schools, city parks, monuments, playgrounds, group homes, and senior citizen homes as well as educating school children on the benefits of the green industry. It's estimated that $675,000 in time and services was donated during this year's Day of Service. Check out my Day of Service with Yardapes in Connecticut . . . keep reading

On Being Nimble in Business and Life
Chris Heiler - April 18, 2012
We're living in an era which will be viewed as a more historic period than even the industrial revolution when blood, sweat and tears fueled American dreams. When only the strong survived. Survival of the fittest? Today--and tomorrow--it's survival of the nimblest. "Nimble" is the new buzzword. There has been more innovation the past three years than the 30 years previous. Rapid innovation like this blows up traditional models, systems, organizations, lifestyles...everything! Rapid innovation means change. Learn what this change means to your business . . . keep reading

8 Reasons Why You Should Consider Using Tumblr
Chris Heiler - April 14, 2012
|image1Tumblr is a popular micro-blogging platform that has experienced tremendous growth over the past two years. Here are eight reasons why I think you should consider using Tumblr as part of your social media strategy . . . keep reading

GetSocial! Radio Show: Episode 3
Chris Heiler

This episode of the GetSocial! Radio Show featured Susan Cohan, landscape designer and cofounder/editor of Leaf Magazine, a digital publication featuring the hottest in outdoor style . You can listen to the recording or download it here . . . keep reading

The Top 5 Social Media Branding Mistakes
Chris Heiler - April 11, 2012
In a previous episode of the GetSocial! Radio Show, our special guest, Matt Clark, from TweetPages.com discussed his "Top 5 Social Media Branding Mistakes". These social media branding mistakes are outlined in this post, so read on to learn what you may be doing wrong . . . keep reading

Is Your Web Presence Attracting or Repelling Potential Employees?
Chris Heiler - April 10, 2012
Why is it important that your green industry business have a strong web presence? It's not only to attract more customers. Read on to learn how your company's online presence impacts your ability to attract and hire top talent . . . keep reading

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