TEMPLATE: Monthly Marketing Scorecard

Use this free Marketing Scorecard to measure and report on the marketing metrics that matter most to your business. Track the metrics month over month and even by quarter.

A marketing scorecard like this is essential to understanding how your marketing is performing month over month. Use real data to inform your marketing decisions!

Our FREE Marketing Scorecard is organized into four sections:

  • Website Traffic: Track website visitors by source of traffic.
  • Reach: Track your number of social media followers and blog and email subscribers.
  • Engagement: Track how engaged and active your followers are.
  • Positioning & PR: Track media placements and mentions of your business.
The Marketing Scorecard is an Excel spreadsheet.
monthly_marketing_scorecard
Download this free Marketing Scorecard (.xls format) to track the marketing metrics that matter most to your business.