Marketing & Sales Insight for the Lawn & Landscape Industry

The 7 Deadly Sins of Email Marketing: Is Your Landscaping or Lawn Care Company Guilty of These?

Chad Diller

This article was originally published in Turf Magazine where Chad writes a monthly feature on sales and marketing for landscaping, lawn care and other green industry companies.

It’s hard to believe, but email was invented 45 years ago, in 1972. Upon the world-wide adoption of the internet in the 1990’s, email’s popularity spread and is still widely in use today.

Contrary to some predictions, email is not dead, and has become a pillar of modern communication. While younger generations are becoming more active on other messaging platforms, email still remains a viable and regularly used means of communication for lawn care, landscaping and tree service companies to prospects and customers of all ages.

Email marketing is used by many green industry companies to communicate with both prospective and current customers. Frustration and poor results are common because many companies view email like traditional advertising methods.

Read More

10 Web Design Trends for Your Landscaping or Lawn Care Website

Chris Heiler

This article originally appeared in the May 2017 edition of Lawn & Landscape magazine.

Grab a cup of coffee to go with your trusted Lawn & Landscape magazine and open up that flashy website of yours – preferably on a mobile device. We’ve got some work to do.

Let’s take a look at how your company’s website reflects the trends in web design that we’ve been seeing over the past couple of years.

Read More

Expert Advice On Marketing Your Landscaping Services To HOAs

Chris Heiler

This is a special guest post from our friend, Lindsey Getz. Big thanks to her and her sources.

Even if you’ve worked in the commercial market for years, it’s likely you’ll find that HOAs (homeowner associations) are like no other group you’ve ever worked with before. As a result, your landscaping company must be willing to change up its marketing strategies in order to effectively target the HOAs in your area.

It won’t be an easy task. It takes persistence and patience, but it can pay off if you stick with it.

Read More

7 Compelling Reasons Why You Are Relying Too Heavily On Referrals And Word-Of-Mouth

Chris Heiler

In the lawn and landscape industry it seems as though referrals are the default – and sometimes only – new business option.

Ask any business owner in our industry where the majority of their new leads and sales come from and you’ll most certainly hear, “referrals and word-of-mouth”. See Eddy, owner of Super Custom Landscaping, in the comic above.

Read More

7 Expert Tips to Successfully Implement New Landscaping Business Software

Chad Diller

As a digital sales and marketing agency for landscaping, lawn care and tree service companies, we use a variety of software to help our clients succeed. Implementing new software in a green industry company isn’t always met with enthusiasm. Change is difficult and these new systems can require a lot of work initially. But, as our clients have seen, the results are worth the investment.

Our friend, Nanette Seven from Include Software, has helped hundreds of green industry companies implement their all-in-one business software, Asset, in their businesses. We invited Nanette to share her experience in this guest post. Whether implementing software like Asset, a new landscape design program, or sales and marketing software like HubSpot, this article will have some helpful, practical advice for you.

Read More

How to Go From Marketing Zero to Hero with Lead Nurturing

Chad Diller

This article was originally published in Turf Magazine, where Chad writes a monthly column providing sales and marketing tips for lawn care, landscaping and tree service companies.


In 2011, Google conducted research about how consumer habits have changed. The findings, coined a term “
Zero Moment of Truth” (ZMOT), referring to the moment when a prospective customer finally reaches out to a company for an estimate, consultation, or to make a purchase.

The results of the ZMOT study yielded an important number: 70%. The percentage refers to the fact that, on average, buyers are 70% through their buyer’s journey before reaching out to a company for their Zero Moment of Truth.

Read More

Getting Started With Drone Photography and Video for Landscaping

Chris Heiler

This is a special guest post from our friend, Lindsey Getz. Thank you to her and her great sources!

Drones can be an incredibly powerful tool for photography. The aerial views that are now available through the use of a drone can capture an entirely different vantage point and produce a stunning result. It’s fair to say that drones for landscaping photography can be a game changer when it comes to your sales and marketing approach.

Read More