Do you ever feel like managing the marketing for your landscaping company is like being caught in an impossible juggling act? The scenarios may be slightly different, but the concerns and challenges are extremely common and pose the same fundamental questions.Read More
Marketing & Sales Insight for the Lawn & Landscape Industry
Our love affair with HubSpot continues!
Today I want to dig deeper into HubSpot’s sales software and CRM to show you some of the features that would be valuable to your landscaping company, especially for those involved in sales.Read More
The fun thing about writing these Green Ways comics is that the ideas just land in our laps sometimes. This scene with Archie and his Greenbelt Outdoor Services team didn’t come out of thin air. A couple months ago, I was talking to an operations manager from a fairly large landscaping company. When asked about his company’s strategy for adding new customers, he said, “We’re in a unique place in that we don’t really need anymore customers.”
What?! Are you serious? Maybe it was the operations perspective of more customers meaning more aggravation, but this type of mindset is occasionally found in the green industry in all sorts of personnel from sales to management.
You’re maxed out. The people you’re really trying to find aren’t customers, they’re the quality workforce to get the work done, and the last thing on your mind is getting new customers. But this logic is flawed for five primary reasons.Read More
This article was originally published in Turf Magazine where Chad writes a monthly feature on sales and marketing for landscaping, lawn care and other green industry companies.
It’s hard to believe, but email was invented 45 years ago, in 1972. Upon the world-wide adoption of the internet in the 1990’s, email’s popularity spread and is still widely in use today.
Contrary to some predictions, email is not dead, and has become a pillar of modern communication. While younger generations are becoming more active on other messaging platforms, email still remains a viable and regularly used means of communication for lawn care, landscaping and tree service companies to prospects and customers of all ages.
Email marketing is used by many green industry companies to communicate with both prospective and current customers. Frustration and poor results are common because many companies view email like traditional advertising methods.Read More
This article originally appeared in the May 2017 edition of Lawn & Landscape magazine.
Grab a cup of coffee to go with your trusted Lawn & Landscape magazine and open up that flashy website of yours – preferably on a mobile device. We’ve got some work to do.
Let’s take a look at how your company’s website reflects the trends in web design that we’ve been seeing over the past couple of years.Read More
Good ole’ Eddy...always busting one of Greenbelt’s guys’ chops every time he gets the chance. But who is the real punchline of this joke? Is it the ultra-minimalist whom people scarcely notice or is it the landscaping company that is impossible to miss?Read More
This is a special guest post from our friend, Lindsey Getz. Big thanks to her and her sources.
Even if you’ve worked in the commercial market for years, it’s likely you’ll find that HOAs (homeowner associations) are like no other group you’ve ever worked with before. As a result, your landscaping company must be willing to change up its marketing strategies in order to effectively target the HOAs in your area.
It won’t be an easy task. It takes persistence and patience, but it can pay off if you stick with it.Read More
In the lawn and landscape industry it seems as though referrals are the default – and sometimes only – new business option.
Ask any business owner in our industry where the majority of their new leads and sales come from and you’ll most certainly hear, “referrals and word-of-mouth”. See Eddy, owner of Super Custom Landscaping, in the comic above.Read More
As a digital sales and marketing agency for landscaping, lawn care and tree service companies, we use a variety of software to help our clients succeed. Implementing new software in a green industry company isn’t always met with enthusiasm. Change is difficult and these new systems can require a lot of work initially. But, as our clients have seen, the results are worth the investment.
Our friend, Nanette Seven from Include Software, has helped hundreds of green industry companies implement their all-in-one business software, Asset, in their businesses. We invited Nanette to share her experience in this guest post. Whether implementing software like Asset, a new landscape design program, or sales and marketing software like HubSpot, this article will have some helpful, practical advice for you.Read More