Webcast: How to Build a Presence Online Without a Traditional Website
Chris Heiler | July 30, 2010
This is the recording of the July 29th, 2010 webinar. We discussed three things primarily--Blogs, Facebook Pages and VisualCV.com. I've included links to the many other resources we discussed during the webinar . . . keep reading

Finally, An Easy Way to Include Images in Your LinkedIn Profile
Chris Heiler | July 28, 2010
Behance is a service that enables you to put your landscaping portfolio and images online for absolutly free. It also syncs with LinkedIn allowing you to post pictures of your work directly to your LinkedIn profile. This video shows you exactly how to do it . . . keep reading

The Case for FREE in the Twenty-First Century Economy
Chris Heiler | July 24, 2010
The debate over whether or not to charge for a landscape plan could rage on forever. It's time for the Green Industry to embrace Free. But a new kind of Free, not your grandmother's Free. . . . keep reading

Your Biggest Decision: 7 Guidelines for Naming a Green Industry Business
Chris Heiler | July 20, 2010
The name you choose for your Green Industry business is the most important marketing decision you will ever make. Period. Whether you are beginning a new business or considering a name change for your company, here are some guidelines to consider . . . keep reading

An Interview with Jeff Korhan: Social Media Now--and What Lies Ahead
Chris Heiler | July 16, 2010
When I want to discuss social media--current trends, new technologies, etc--I reach out to Jeff Korhan. Jeff adopted social media right from the beginning and has made it an integral part of his business and life. He shares his experiences in this special interview. . . . keep reading

Email Marketing Etiquette: 5 Do's and Don'ts to Live By
Chris Heiler | July 11, 2010
Most Green Industry companies don't seem to understand basic email marketing etiquette. It's not like you learn this stuff in school. You learn through experience--mostly by making mistakes. So, before you hit the "send" button, consider these email marketing "Do's" and "Don'ts" . . . keep reading

How to Use Online Video to Build a Real Connection with Your Clients and Prospects
Genevieve Schmidt | July 7, 2010
In this Case Study, Arcata, CA landscaper Genevieve Schmidt writes about how she has used online video to pre-sell her landscape services to potential clients. She'll walk you through how you can do the same . . . keep reading

Earn More Referrals and Grow Your Network Through BNI
Chris Heiler | July 1, 2010
I was active in a BNI chapter for nearly three years and give the group much of the credit in helping me build my business. If you want to earn more referrals for your Green Industry business, I highly recommend learning more about BNI . . . keep reading

Social Media Marketing: An Hour a Day
Chris Heiler | June 27, 2010
Social media has proven to be an extremely effective marketing platform for Green Industry companies. The most successful companies and professionals share common habits that you can imitate in your social media marketing efforts--all in just one hour a day . . . keep reading

The 10 Rules of Advertising: What Every Landscaping Company Should Know About Advertising
Chris Heiler | June 24, 2010
Advertising landscaping services is effective for some landscaping companies but not others. Why is that? My 10 Rules of Advertising will answer that question . . . keep reading