Case Studies
Real world, proven marketing tips and advice from Green Industry professionals.
|
Thinking About Becoming a Speaker? Here are 10 Lessons I've Learned (so far) as a "Professional" Speaker
Chris Heiler | February 4, 2012
I use the term "professional" loosely. I get paid to speak. Do I do it well? I'm okay. I'm not as polished in the delivery as my peers like Jeff Korhan, Jeffrey Scott, or Marty Grunder. But I'll get better. Have you thought about becoming a speaker? Public speaking is a terrific platform for showcasing your expertise. And it can help generate new leads for your business. If you do want to jump into the speaking arena, learn from my mistakes. I've made a bunch . . .
keep reading
|
Case Study: How 4 Landscape Industry Companies are Sharing Pictures of Their Work on Facebook
Chris Heiler | September 29, 2011
Did you know that Facebook is the world's largest photo sharing site? More photos are uploaded to Facebook than even Photobucket, Flickr and Picasa--each of which is solely a photo sharing site. Did you know that consumers absolutely love looking at pictures of the creative work we do? Notice all the home and garden magazines? HGTV? In our line of work we have an endless amount of creative imagery we can share. And Facebook has proven to be the absolute best place to share it. Here's how four companies in the landscape industry are sharing images on their Facebook Pages . . .
keep reading
|
Case Study: Landform Design Group Leverages the Power of Facebook
Chris Heiler | August 29, 2011
We can learn a lot by watching what other companies in our industry are doing on Facebook. Case in point: Landform Design Group in Salt Lake City, Utah. I've been following the company's Facebook Page for over a year now and continue to be impressed with how they share images of their landscape work with their Facebook fans. Learn how they "tell a story" through pictures and engage their fans over an extended period of time . . .
keep reading
|
A Lesson From Fantastic Flood the Dentist
Chris Heiler | October 21, 2010
Don't forget the "What's In It For Me?" in your marketing efforts.
Case in point: Fantastic Flood the Dentist.
I admire the creativity Dr. Flood uses to market his dental practice--he's very much outside the box--but his recent promotion has fallen a bit short in my opinion for one reason-
He forgot the "What's In It For Me?".
So, let's take a look at this recent promotion and I'll throw in my two cents worth of advice . . .
keep reading
|
Deck the Halls This Christmas for the Less Fortunate in Your Community
Jody Shilan | October 18, 2010
The holiday season is a time to be thankful, reflect, and help others. So I want to share with you a great idea that is not just "good will", but good karma and great publicity.
What is so wonderful about this concept is that, while the cost is so little, the benefits are huge and it is a perfect fit for Green Industry companies. Most companies have the employees, the equipment and the relationships to make this happen, with very little effort and just a few phone calls.
It's so exciting and so simple that you are going to wish you did this years ago. All I ask is that you do it this year . . .
keep reading
|
Sustainability Has a Branding Problem. Do You?
Chris Heiler | October 7, 2010
What is sustainability? What does it mean exactly?
A strong brand is known for something. It has a single attribute that can be described in one word or short phrase.
Apple is known for "design". Google is known for "search". Walmart's brand is built on "low prices". McDonalds? "Fast food". Walgreens? "Convenience".
What is sustainability?
The single attribute that defines a brand should meet three criteria: It needs to be a simple word, a simple idea, and easily understood.
"Low prices" meets all three criteria. "Sustainability" whiffs on all three. . . .
keep reading
|
Here is a Strategy that is Helping Green Industry Professionals Achieve Expert Status
Chris Heiler | September 16, 2010
Nothing beats being called an "expert" in your field--it's a nice little boost to the ego. And who doesn't like that?
Along with your ego, expert status can also give a little boost to your bottom line.
A great way to become known as an expert in your community is by hosting free seminars for homeowners.
While speaking at garden clubs and similar venues can also be effective, hosting your own event gives you total control over how you market and structure the seminar, as well as whom you target for your audience.
By hosting your own event, you will be speaking directly to qualified prospects.
Tim Thoelecke, founder of The American Academy of Landscape Design, did exactly this with his company Garden Concepts in Glenview, Illinois.
He wrote about his experience in this Case Study . . .
keep reading
|
Let Your Customers Tell Your Story Using Video Testimonials
Pamela Dabah | September 2, 2010
The following Case Study was written by Pamela Dabah of Dabah Landscape Designs in Morristown, NJ. This Case Study orginally appeared in The Little Green Book of Big Marketing Tips and Tactics for Landscape Professionals.
On my company website, I've posted a video of clients giving me testimonials. My husband is a video producer and came up with the idea of video testimonials from clients rather than traditional written testimonials.
I contacted the clients I thought would be most open to the idea and received 100% enthusiasm for the project. Unfortunately, the day we organized the taping turned out to be cloudy. We had no other choice but to move forward because of the planning and organization that went into this . . .
keep reading
|
Earn More Referrals and Grow Your Network Through BNI
Chris Heiler | July 1, 2010
I was active in a BNI chapter for nearly three years and give the group much of the credit in helping me build my business. If you want to earn more referrals for your Green Industry business, I highly recommend learning more about BNI . . .
keep reading
|
|
|
 |
|
|
|
|
 |
|
|
|
|
|
|
|
 |
|
|
|
|
|
 |
|
|
|
|
2010 PLANET Green Industry Conference
2011 ANLA Management Clinic
Lawn & Landscape Magazine
2010 APLD International Landscape Design Conference
2011 Minnesota Nursery & Landscape Assoc. Northern Green Expo
|
|
|
|
