Social media strategy from Chris Heiler, green industry social media consultant and speaker. Landscape marketing and advertising advice for your green industry business and landscape website and blog
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A Killer, Step-By-Step Direct Mail Strategy for Green Industry Professionals
Jason Cupp | August 10, 2010
A Killer, Step-By-Step Direct Mail Strategy for Green Industry Professionals Would you like to be able to reach out to homeowners in a neighborhood your Green Industry business is working in? And do it in a professional and personal way that gets results? In this Case Study, Jason Cupp walks you through how his company did exactly this . . . keep reading
Social Media Marketing: An Hour a Day
Chris Heiler | June 27, 2010
Social Media Marketing: An Hour a Day Social media has proven to be an extremely effective marketing platform for Green Industry companies. The most successful companies and professionals share common habits that you can imitate in your social media marketing efforts--all in just one hour a day . . . keep reading
Product Review: Video Made Simple With the Flip
Chris Heiler | May 3, 2010
Product Review: Video Made Simple With the Flip With simple to use tools like the Flip video camera, even us non-techy folks in the landscape industry can use video to better market our services. Here's a closer look at the "Flip" . . . keep reading
How to Manage Your Busy Schedule While Still Attracting New Business
Chris Heiler | April 8, 2010
How to Manage Your Busy Schedule While Still Attracting New Business Managing your workload and schedule during your busiest time of year can be a daunting task. How do you also fit in the critical time required for marketing your company and services? Problem solved with this one simple time management solution . . . keep reading
Ambition vs. Sloth: Which Side Are You On?
Chris Heiler | March 4, 2010
All courses of action are risky, so prudence is not in avoiding danger (it's impossible), but calculating risk and acting decisively. Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer . . . keep reading
W-I-N Part II: How to Accomplish What's Important Now
Chris Heiler | October 13th, 2009
W-I-N Part II: How to Accomplish What's Important Now Last week I wrote about Lou Holtz's mantra "What's Important Now"; or W-I-N.  The concept is pretty simple--keep your mind in the present and focused on what is most important right now.  The concept may be simple, but actually doing it can be extremely difficult . . . keep reading
Plan Your Way to Success
July 28th, 2009
Plan Your Way to Success I wanted to share this marketing strategy because planning and goal setting are two of the most important things you can do in life and business. The video shows how I plan and execute my marketing promotions each year . . . keep reading
Consistency: Boring, but Effective
June 30, 2009
Consistency: Boring, but Effective Here's a ground breaking, earth shattering tip for you this week: Be consistent! I know, very boring. But, being consistent in certain areas of your business, and personally, can be very effective . . . keep reading
Busy is Not Always Good
Jeffrey Scott
Busy is Not Always Good Have you noticed how busy people are these days? People were busy last year, and now they are even busier today. But busy is not always good. Here is a list of "busy"--the good, the bad, and the ugly . . . keep reading
Podcast: Roll Play--The First Phone Call
Podcast: Roll Play--The First Phone Call In this months podcast, Green Industry Consultant Jody Shilan and I discuss the importance of the first contact with a potential client. We also take turns "roll playing" the initial phone call . . . keep reading
Audio Interview: Becoming the "Go To" Design Expert in Your Community
Audio Interview: Becoming the "Go To" Design Expert in Your Community Landscape industry marketing guru, Jeffrey Scott, discusses the steps involved in achieving expert status as a landscape designer . . . keep reading
Audio: Surviving in a Struggling Economy
Audio: Surviving in a Struggling Economy Landscape industry professionals Tim Thoelecke and Jeffrey Scott discuss some inexpensive marketing strategies and 3 additional design services to increase revenue. . . . keep reading
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2010 PLANET Green Industry Conference


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2011 Minnesota Nursery & Landscape Assoc. Northern Green Expo