Social media strategy from Chris Heiler, green industry social media consultant and speaker. Landscape marketing and advertising advice for your green industry business and landscape website and blog
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Habit #2: Planning
Landscape Logo Basics: 6 Elements of an Effective Landscape Logo
Chris Heiler | August 6, 2010
Landscape Logo Basics: 6 Elements of an Effective Landscape Logo Choosing the right landscape logo for your Green Industry business is critical. This article covers six elements to consider when designing your landscape logo. . . . keep reading
The Case for FREE in the Twenty-First Century Economy
Chris Heiler | July 24, 2010
The Case for FREE in the Twenty-First Century Economy The debate over whether or not to charge for a landscape plan could rage on forever. It's time for the Green Industry to embrace Free. But a new kind of Free, not your grandmother's Free. . . . keep reading
Your Biggest Decision: 7 Guidelines for Naming a Green Industry Business
Chris Heiler | July 20, 2010
Your Biggest Decision: 7 Guidelines for Naming a Green Industry Business The name you choose for your Green Industry business is the most important marketing decision you will ever make. Period. Whether you are beginning a new business or considering a name change for your company, here are some guidelines to consider . . . keep reading
Attack of the Generalists: The Landscaper Who Tried to be All Things to All People
Chris Heiler | May 24th, 2010
Attack of the Generalists: The Landscaper Who Tried to be All Things to All People The word "Diversification" makes me cringe. Many in the Green Industry hold the belief that diversifying is the key to business growth. Offer more products, more services, more features at more price points to more people. Ugh . . . keep reading
How to Manage Your Busy Schedule While Still Attracting New Business
Chris Heiler | April 8, 2010
How to Manage Your Busy Schedule While Still Attracting New Business Managing your workload and schedule during your busiest time of year can be a daunting task. How do you also fit in the critical time required for marketing your company and services? Problem solved with this one simple time management solution . . . keep reading
3 Ways to Generate More Business With Less Time and Effort
Chris Heiler | April 3, 2010
3 Ways to Generate More Business With Less Time and Effort One of the biggest challenges Green Industry companies face is finding the time to market their services. How do you balance your current workload with the marketing you know you need to be doing? I recommend a three-pronged approach . . . keep reading
7 Reasons Why You Should be Using Flickr in Your Green Industry Business
Chris Heiler | March 11, 2010
7 Reasons Why You Should be Using Flickr in Your Green Industry Business Flickr is an online photo management and sharing application--it's a way to get your photos to the people who matter to you most. Do you use Flickr? Here are 7 practical reasons why you should. . . . keep reading
Ambition vs. Sloth: Which Side Are You On?
Chris Heiler | March 4, 2010
All courses of action are risky, so prudence is not in avoiding danger (it's impossible), but calculating risk and acting decisively. Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer . . . keep reading
Copy Success by Finding a Bright Spot
Chris Heiler | February 25, 2010
The following is an excerpt from a Fast Company magazine article, originally adapted from Switch: How to Change Things When Change Is Hard by best-selling authors Chip Heath and Dan Heath . . . keep reading
The Three Letter Word That Guarantees Success
Chris Heiler | February 18, 2010
When I was 12 years old I remember adding "a pound of bacon and cheese" to my annual Christmas list. I was a pretty simple kid; although maybe a bit odd :-). I was crushed Christmas morning when I didn't receive my pound of bacon and cheese. My mother told me that she didn't think I was serious . . . keep reading
Plan Your Way to Success
July 28th, 2009
Plan Your Way to Success I wanted to share this marketing strategy because planning and goal setting are two of the most important things you can do in life and business. The video shows how I plan and execute my marketing promotions each year . . . keep reading
Identify Your "Vital Few"
April 21, 2009
I'm reading a great book right now titled "The 80/20 Individual" by Richard Koch. The 80/20 principal, or "Pareto Principle", says that 80% of results come from 20% of the inputs. You've probab . . . keep reading
Audio: Surviving in a Struggling Economy
Audio: Surviving in a Struggling Economy Landscape industry professionals Tim Thoelecke and Jeffrey Scott discuss some inexpensive marketing strategies and 3 additional design services to increase revenue. . . . keep reading
Determine Your "Economic Denominator"
Chris Heiler- Editor
Determine Your "Economic Denominator" Do you know which critical numbers drive your economic engine? Learn from some "Good to Great" companies . . . keep reading
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