A Killer, Step-By-Step Direct Mail Strategy for Green Industry Professionals Jason Cupp | August 10, 2010 Would you like to be able to reach out to homeowners in a neighborhood your Green Industry business is working in? And do it in a professional and personal way that gets results? In this Case Study, Jason Cupp walks you through how his company did exactly this . . . keep reading
Battle of the Burgers: "Where's the Beef" vs. Herb and the McDLT Chris Heiler | April 15, 2010 Most people remember Wendy's "Where's the Beef" advertising campaign. Do you remember "Herb" and the McDLT? Two of these famous advertising slogans were marketing gimmicks--one was based on a positioning strategy. Guess which worked? . . . keep reading
Positioning Your Business: Who is Your Real Competition?
August 25, 2009 By now you have probably seen the new Wendy's commercial a handful of times. Though not as funny and memorable as the classic Where's the Beef? spots, in my opinion, this ad is probably more effective . . . keep reading
Create a Buzz in the Neighborhood May 12, 2009 So you just sealed the deal with a client and they've hired you to install your grand landscape plan. Congratulations!!! . . . keep reading
Postcards and Your Direct Mail Marketing Strategy
Susan Cohan, APLD Direct mail marketing can seem like an expensive and daunting venture for a small landscape business. Follow this 6 step process for successful postcard mailings . . . keep reading
