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Foursquare: Reaching New Customers Through Mobile Marketing
Chris Heiler | January 25, 2011
I love using Foursquare as a consumer, and I think this unique social media app presents tremendous possibilities for Green Industry businesses. Location-based mobile marketing with services like Foursquare is absolutely the future! I explain why in this video . . .
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Twitter and Tequila: A Mixer For Success
Katie Ketelsen
Leave it to Katie Ketelsen to compare Twitter to a bar scene and shooting tequila.
Katie had great success using Twitter, and other social media tools, while working as a landscape designer at TimberPine Nursery. So much success in fact, that she was recently lured away from TimberPine by Better Homes & Gardens to manage much of their social media presence.
I've always been impressed with how Katie puts her personality, and personal life, on full display on Twitter. It works for her, as you'll read below.
Here's Katie with a special guest post... . . .
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SEO Basics for the Green Industry: Are You Using Keywords the Right Way?
Chris Heiler | September 20, 2010
WARNING: We're going to get into some seriously geeky tech-talk.
If you want to attract more business from your Internet marketing efforts then you'll need to channel your inner-geek for the next few minutes.
What are we talking about? Keywords! You know, the string of words you use to search for something online.
Why are these so important? Because thousands of potential customers are searching for your landscaping services online using very specific keyword phrases.
Do you know what these exact words are? You should. If you know the most popular keywords prospects are using to find your services then you can optimize your online presence around them.
Bottom line: Use the right keywords and more people will find you.
In this article I'm going to outline exactly where you want to use your keywords, along with some general guidelines for how to use them effectively . . .
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How Google's Secret Keyword Tool Can Bring You More Business
Chris Heiler | September 13, 2010
How do you get to the top of Google's search rankings? It's not the easiest thing in the world, but if you understand some basic search engine optimization (SEO) strategies you can climb up the rankings, maybe even to the top.
One of the first steps in search engine optimization is understanding how to use "keywords". A keyword, or "keyword phrase", is the string of words used by someone to conduct a search.
You need to understand what keywords people are using to search for your landscaping services. If you know this information you can then optimize your website or blog for these specific keywords which will then bring more eyeballs to your site.
More eyeballs equals more business.
One way to find the best keywords for your particular Green Industry business is by using Google's free Keyword Tool. In this video I'll walk you through how to utilize this powerful yet little known tool to find the keywords you will use to dominate the search results . . .
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Let Your Customers Tell Your Story Using Video Testimonials
Pamela Dabah | September 2, 2010
The following Case Study was written by Pamela Dabah of Dabah Landscape Designs in Morristown, NJ. This Case Study orginally appeared in The Little Green Book of Big Marketing Tips and Tactics for Landscape Professionals.
On my company website, I've posted a video of clients giving me testimonials. My husband is a video producer and came up with the idea of video testimonials from clients rather than traditional written testimonials.
I contacted the clients I thought would be most open to the idea and received 100% enthusiasm for the project. Unfortunately, the day we organized the taping turned out to be cloudy. We had no other choice but to move forward because of the planning and organization that went into this . . .
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Inexpensive and Painless Alternatives to a Company Website
Chris Heiler | January 27, 2010
Last Tuesday night the Connecticut chapter of APLD hosted a webinar in which I presented How to Build a Presence Online Without a Traditional Website. This is a favorite topic of mine because as a landscape designer or landscape architect, you don't necessarily have to have a traditional company website. . . .
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2010 PLANET Green Industry Conference
2011 ANLA Management Clinic
Lawn & Landscape Magazine
2010 APLD International Landscape Design Conference
2011 Minnesota Nursery & Landscape Assoc. Northern Green Expo
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