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Podcast: Suzi McCoy of Garden Media Group
Chris Heiler | November 18, 2011
I recently had the privilege to speak with Suzi McCoy, founder and president of Garden Media Group, the leading public relations and social media firm in the "green" outdoor living industry. Garden Media Group works with big name clients such as Ball Horticulture, Costa Farms, Hines Growers, Campania International and the Conard-Pyle Co. The PR agency also helped introduce The Knock Out Roses and Endless Summer Hydrangeas. There are some great take aways in this interview with Suzi, so give it a listen! . . .
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What it Takes to Win a Landscape Design Award: A Step By Step Process
Denice Shuty | November 18, 2010
Before I give you a list of my tips and suggestions I first want to emphasize that winning a design award and being able to refer to your company as an award winning landscape firm can help boost your business (if you maximize the opportunity).
I make this assertion based on my philosophy that landscaping is "theater"; it's visual and experiential.
Clients have a demonstrated emotional response to the spaces you design, build, revive, and sustain for them. They want to see a transformation happen before their eyes and anticipate a happy ending. . . .
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Deck the Halls This Christmas for the Less Fortunate in Your Community
Jody Shilan | October 18, 2010
The holiday season is a time to be thankful, reflect, and help others. So I want to share with you a great idea that is not just "good will", but good karma and great publicity.
What is so wonderful about this concept is that, while the cost is so little, the benefits are huge and it is a perfect fit for Green Industry companies. Most companies have the employees, the equipment and the relationships to make this happen, with very little effort and just a few phone calls.
It's so exciting and so simple that you are going to wish you did this years ago. All I ask is that you do it this year . . .
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Don't Be Scared
Chris Heiler | September 23, 2010
I have a great friend, also a terrific salesman, who is affectionately nicknamed "The Shark".
As roommates back in the day, whenever I faced a challenge or doubted myself The Shark would tell me in his sarcastic smart-ass tone, "Don't be scared, Heiler".
What did he mean? Jump in...take a chance...risk it...go for it--don't let fear of the unknown hold you back.
Now it's my turn to use The Shark's phrase: Don't be scared!
Specifically, don't be scared to put yourself out there.
I'm talking about making yourself the face of your business, specifically your marketing. . . .
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Getting Quoted; A Free Source of Media Requests
May 26, 2009
I've written before about how important it is to seek publicity for your company. This can include personal features in your local paper or a project profile in a regional glossy magazine. Getting quoted in articles consistently is another great way to get exposure . . .
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Writing Press Releases
March 31, 2009
We should all understand that what someone else says about us is worth 10,000 times more than what we say about ourselves. So why do so many in our industry focus on advertising instead of seeking publicity? . . .
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2010 PLANET Green Industry Conference
2011 ANLA Management Clinic
Lawn & Landscape Magazine
2010 APLD International Landscape Design Conference
2011 Minnesota Nursery & Landscape Assoc. Northern Green Expo
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