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Deck the Halls This Christmas for the Less Fortunate in Your Community
Jody Shilan | October 18, 2010
The holiday season is a time to be thankful, reflect, and help others. So I want to share with you a great idea that is not just "good will", but good karma and great publicity.
What is so wonderful about this concept is that, while the cost is so little, the benefits are huge and it is a perfect fit for Green Industry companies. Most companies have the employees, the equipment and the relationships to make this happen, with very little effort and just a few phone calls.
It's so exciting and so simple that you are going to wish you did this years ago. All I ask is that you do it this year . . .
keep reading
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Here is a Strategy that is Helping Green Industry Professionals Achieve Expert Status
Chris Heiler | September 16, 2010
Nothing beats being called an "expert" in your field--it's a nice little boost to the ego. And who doesn't like that?
Along with your ego, expert status can also give a little boost to your bottom line.
A great way to become known as an expert in your community is by hosting free seminars for homeowners.
While speaking at garden clubs and similar venues can also be effective, hosting your own event gives you total control over how you market and structure the seminar, as well as whom you target for your audience.
By hosting your own event, you will be speaking directly to qualified prospects.
Tim Thoelecke, founder of The American Academy of Landscape Design, did exactly this with his company Garden Concepts in Glenview, Illinois.
He wrote about his experience in this Case Study . . .
keep reading
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2010 PLANET Green Industry Conference
2011 ANLA Management Clinic
Lawn & Landscape Magazine
2010 APLD International Landscape Design Conference
2011 Minnesota Nursery & Landscape Assoc. Northern Green Expo
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