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Here you will find all of the resources on LandscapeLeadership that contain video.

LandscapeLeadership.TV Episode #4: Internal Social Media, Posting Frequency & Boosting Sales
Chris Heiler | March 15, 2011

We often talk of using social media as a way to communicate with our current customers and as a way to attract new customers. But have you explored using social media as a way to enhance communication within your green industry company? In this episode of LandscapeLeadership.TV I discuss how you can leverage the tools of social media internally to do exactly this. . . . keep reading

How to Set Up a Vanity URL for Your Facebook Page (and What To Do With It)
Chris Heiler | March 8, 2011

One of the first things you will want to do as an administrator of your company's Facebook Page is to claim the "vanity URL" for your Page. In this article I talk about why this is so important and the video will walk you through how to do it. . . . keep reading

Holidays: An Opportunity to Reach Out to Your Customers--Socially and Traditionally
Chris Heiler | February 15, 2011

In this episode of LandscapeLeadership.TV, we'll discuss some ideas for engaging your customers and getting them excited about holidays and other special occasions. I'll also show you a Facebook tool that will save you valuable time each day . . . keep reading

Email Newsletters: How Effective are They for Your Green Industry Business?
Chris Heiler | February 1, 2011

Are email newsletters still an effective way to promote and market your landscape products and services? They feel a bit "old school" compared to how we now use Facebook and other social media tools to connect with our customers and friends. That said, I still think they are a valuable tool in our marketing mix . . . keep reading

Foursquare: Reaching New Customers Through Mobile Marketing
Chris Heiler | January 25, 2011

I love using Foursquare as a consumer, and I think this unique social media app presents tremendous possibilities for Green Industry businesses. Location-based mobile marketing with services like Foursquare is absolutely the future! I explain why in this video . . . keep reading

How Google's Secret Keyword Tool Can Bring You More Business
Chris Heiler | September 13, 2010

How do you get to the top of Google's search rankings? It's not the easiest thing in the world, but if you understand some basic search engine optimization (SEO) strategies you can climb up the rankings, maybe even to the top.

One of the first steps in search engine optimization is understanding how to use "keywords". A keyword, or "keyword phrase", is the string of words used by someone to conduct a search.

You need to understand what keywords people are using to search for your landscaping services. If you know this information you can then optimize your website or blog for these specific keywords which will then bring more eyeballs to your site.

More eyeballs equals more business.

One way to find the best keywords for your particular Green Industry business is by using Google's free Keyword Tool. In this video I'll walk you through how to utilize this powerful yet little known tool to find the keywords you will use to dominate the search results . . . keep reading

Let Your Customers Tell Your Story Using Video Testimonials
Pamela Dabah | September 2, 2010

The following Case Study was written by Pamela Dabah of Dabah Landscape Designs in Morristown, NJ. This Case Study orginally appeared in The Little Green Book of Big Marketing Tips and Tactics for Landscape Professionals.

On my company website, I've posted a video of clients giving me testimonials. My husband is a video producer and came up with the idea of video testimonials from clients rather than traditional written testimonials.

I contacted the clients I thought would be most open to the idea and received 100% enthusiasm for the project. Unfortunately, the day we organized the taping turned out to be cloudy. We had no other choice but to move forward because of the planning and organization that went into this . . . keep reading

Two Easy Ways to Add Your Flickr Images to Facebook
Chris Heiler | August 27, 2010

I'm a huge fan of Flickr. You probably realize that if you've been following me for a while. In fact, Flickr is the first social media platform I adopted just three years ago.

I know this is a bit strange, but I actually don't have a single photograph in my home. I've uploaded everything to Flickr's digital cloud. Instead of opening my wallet to showoff a picture of Charlie I instead open my laptop :-)

Now Facebook Pages are all the rage and I feel like I should have a sampling of my landscaping portfolio parked over there. If you're like me and invested a ton of time uploading, tagging and organizing your photos on Flickr, you don't want to repeat the process for Facebook.

Fortunately, there are two fairly painless ways to import your Flickr images to your Facebook Page or Profile . . . keep reading

A Killer, Step-By-Step Direct Mail Strategy for Green Industry Professionals
Jason Cupp | August 10, 2010

Would you like to be able to reach out to homeowners in a neighborhood your Green Industry business is working in? And do it in a professional and personal way that gets results? In this Case Study, Jason Cupp walks you through how his company did exactly this . . . keep reading

Webcast: How to Build a Presence Online Without a Traditional Website
Chris Heiler | July 30, 2010

This is the recording of the July 29th, 2010 webinar. We discussed three things primarily--Blogs, Facebook Pages and VisualCV.com. I've included links to the many other resources we discussed during the webinar . . . keep reading

Finally, An Easy Way to Include Images in Your LinkedIn Profile
Chris Heiler | July 28, 2010

Behance is a service that enables you to put your landscaping portfolio and images online for absolutly free. It also syncs with LinkedIn allowing you to post pictures of your work directly to your LinkedIn profile. This video shows you exactly how to do it . . . keep reading

Sharing Photos with Your "Tweeps" Couldn't Be Any Easier
Chris Heiler | July 28, 2010

Who doesn't love to share images of their work? Share, share, share is my philosophy. This video will show you how to quickly and easily share your images on Twitter . . . keep reading

New LinkedIn Application Lets You Find and Follow Your Connections on Twitter
Chris Heiler | June 9, 2010

The original online social network, LinkedIn, is still the most popular platform for Green Industry professionals. They recently partnered with Twitter to introduce an application that I think will be valuable to thousands of professionals already using LinkedIn . . . keep reading

How to Use Your Email Signature to Drive Traffic to Your Online World

WiseStamp is a snazzy little application for web based email services that allows you to create custom email signatures. This feature could be an effective way to move people from email to your online world . . . keep reading

Get Connected: Three Ways to Find Your Customers and Key Contacts Online
Chris Heiler | May 16th, 2010

The name of the game is to stay top of mind with customers, prospects and others within your sphere of influence. But, how do you know where your contacts are hanging out online? Here are three ways you can find them today . . . keep reading

How to Separate Your Personal Life From Your Business Life on Facebook
Chris Heiler | May 10, 2010

What should you share on Facebook? And with whom? Should you share personal information with your business contacts and vice versa? This video will show you how to separate your personal life from your business life on Facebook . . . keep reading

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