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Podcasts
Within our Podcast department you will find all of our interviews with landscape industry experts. You can download these to your computer or your MP3 player.
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Podcast: Suzi McCoy of Garden Media Group
Chris Heiler | November 18, 2011
I recently had the privilege to speak with Suzi McCoy, founder and president of Garden Media Group, the leading public relations and social media firm in the "green" outdoor living industry. Garden Media Group works with big name clients such as Ball Horticulture, Costa Farms, Hines Growers, Campania International and the Conard-Pyle Co. The PR agency also helped introduce The Knock Out Roses and Endless Summer Hydrangeas. There are some great take aways in this interview with Suzi, so give it a listen! . . .
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Podcast: Author and Blogger Kyle Lacy Talks Twitter Marketing
Chris Heiler | March 29, 2011
This month I had the privilege to interview Kyle Lacy for my monthly podcast. Kyle authored the book, Twitter Marketing for Dummies, and in this interview we touch on all things Twitter, including the #1 way to manage the Twitter "noise" and how to get more followers . . .
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Podcast: Scott Jamieson on Public Relations and Bartlett Tree Experts Community Involvement
Chris Heiler | January 4, 2011
This month I had the privilege to speak with Scott Jamieson, a Vice President of Bartlett Tree Experts.
Bartlett Tree Experts is a 100+ year old company with offices around the world. I have a feeling you've heard of them :-)
Scott is a brilliant guy and a terrific leader in our industry. We could have spoken about numerous topics, but in this podcast we stick to community involvement and public relations.
There are some great take aways in this interview with Scott. We discuss how to use a public relations firm to tell your "story" through the media and why it is critically important to use public relations as a complement to your traditional marketing strategies.
And Scott talks about the many things Bartlett Tree Experts does in communities nationwide--multiple strategies you can apply in your own business. (member-only resource) . . .
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Podcast: Maurice Dowell on Focus, Branding, and Facebook
Chris Heiler | November 8, 2010
This month I had the privileage to speak with Maurice Dowell, owner and president of Dowco Enterprises Inc. located in the suburbs of St. Louis, Missouri.
Dowco Enterprises is a full service landscape management company focusing on high-end residential maintenance.
There are some great take aways in this interview with Maurice. He talks about his company's intense focus on their "Domination Zone" and shares how his company has been able to establish a strong presence in local subdivisions. Maurice also gives some great advice to landscape design/build contractors who want to enter into the maintenance side of things.
We also discuss Dowco's branding, their direct mail strategy, as well as how they are using Facebook effectively (member-only resource) . . .
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Podcast: Landscape Designer Katie Ketelsen on Networking, Tweeting, and Chicken Fetishes
Chris Heiler | October 4, 2010
Yeah, you read that right. My guest for this month's podcast has a chicken fetish. I suppose it could be worse.
Once we get past the chicken talk landscape designer Katie Ketelsen and I discuss how she has used Twitter to attract more customers. It's really a simple strategy that I think is often overlooked.
An interesting twist to this is the fact that Katie does not own her own company, she works for Timber Pine which is a full-service nursery and landscape company just outside of Des Moines, Iowa. As an employee, she is bringing in new business for the company simply by building personal relationships on Twitter.
Wouldn't we all like employees like Katie? (member-only resource) . . .
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Talking Branding and Culture with Donna Vignocchi, President of ILT Vignocchi
Chris Heiler | August 30, 2010
For this month's podcast I had the opportunity to speak with Donna Vignocchi who is the President of ILT Vignocchi in Illinois.
ILT Vignocchi is a full-service landscape design/build company competing in the Chicago market. Donna leads and directs the company's marketing strategy with an emphasis placed on tradition and culture. From their website:
ILT Vignocchi isn't merely products and services, customers and employees. To those of us that proudly call ILT home, it's so much more. It's the constant quest for melding artistry into everything we do, it's an unwavering commitment to integrity and quality, it's truly caring about each other and our customers, and lastly and most importantly… it's that certain magical atmosphere first created by Harry Vignocchi, my dad.
In this interview, Donna talks about the importance of creating that "magical atmosphere" and how to build a powerful brand in the Green Industry. . . .
keep reading
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2010 PLANET Green Industry Conference
2011 ANLA Management Clinic
Lawn & Landscape Magazine
2010 APLD International Landscape Design Conference
2011 Minnesota Nursery & Landscape Assoc. Northern Green Expo
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