Podcasts


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Podcasts

Within our Podcast department you will find all of our interviews with landscape industry experts. You can download these to your computer or your MP3 player.

Talking Branding and Culture with Donna Vignocchi, President of ILT Vignocchi
Chris Heiler | August 30, 2010

For this month's podcast I had the opportunity to speak with Donna Vignocchi who is the President of ILT Vignocchi in Illinois.

ILT Vignocchi is a full-service landscape design/build company competing in the Chicago market. Donna leads and directs the company's marketing strategy with an emphasis placed on tradition and culture. From their website:

ILT Vignocchi isn't merely products and services, customers and employees. To those of us that proudly call ILT home, it's so much more. It's the constant quest for melding artistry into everything we do, it's an unwavering commitment to integrity and quality, it's truly caring about each other and our customers, and lastly and most importantly… it's that certain magical atmosphere first created by Harry Vignocchi, my dad.

In this interview, Donna talks about the importance of creating that "magical atmosphere" and how to build a powerful brand in the Green Industry. . . . keep reading

June 2010 Member Podcast

All of the June 2010 articles in audio format. Approximately 36 minutes in length. . . . keep reading

An Interview with Jeff Korhan: Social Media Now--and What Lies Ahead
Chris Heiler | July 16, 2010

When I want to discuss social media--current trends, new technologies, etc--I reach out to Jeff Korhan. Jeff adopted social media right from the beginning and has made it an integral part of his business and life. He shares his experiences in this special interview. . . . keep reading

The Referral Advantage: An Interview with Green Industry Referral Expert Jeffrey Scott
Chris Heiler | June 11, 2010

I consider Jeffrey Scott to be the referral expert in the Green Industry. In this interview, Jeffrey Scott discusses how you can generate more referrals for your landscape business. . . . keep reading

May 2010 Member Podcast

All of the May 2010 articles in audio format. Approximately 23 minutes in length. . . . keep reading

April 2010 Member Podcast

All of the April 2010 articles in audio format. Approximately 30 minutes in length. . . . keep reading

August 2009 Podcast: Business and Marketing Strategies for Landscape Designers

This month's podcast has a little bit of everything. Jason Cupp and I discuss past mistakes, big ideas and social media, including how to advertise successfully on Facebook . . . keep reading

July 2009 Podcast - Improve Your Garden Photography Skills

In this months podcast, award winning garden photographer and author, Clive Nichols, discusses tips and techniques landscape designers can use to improve their photography skills. . . . keep reading

May 2009 Podcast: Adventures in Blogging

In this months podcast, landscape designers Susan Cohan and Rochelle Greayer discuss how blogging has helped build their presence online and within our industry. Learn how you can do the same . . . keep reading

Audio Interview: Becoming the "Go To" Design Expert in Your Community

Landscape industry marketing guru, Jeffrey Scott, discusses the steps involved in achieving expert status as a landscape designer . . . keep reading

Audio: Surviving in a Struggling Economy

Landscape industry professionals Tim Thoelecke and Jeffrey Scott discuss some inexpensive marketing strategies and 3 additional design services to increase revenue. . . . keep reading

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