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Marketing

Learn how to promote your design talents and market your business with real world advice.

More Than Words: Do You Describe Your Company in a Meaningful Way?
Chris Heiler | April 25, 2010

A single word can say a lot about you and your company. Pick the wrong word and suffer the consequences of being perceived as meaningless. It's time to remove some all-too-common words from our vocabulary . . . keep reading

What Social Media Evangelists Don't Tell You About Twitter
Chris Heiler | April 21, 2010

With the amount of buzz it has created, you would think the entire world is on Twitter. Is Twitter part of a larger trend or just a fad about to fizzle? . . . keep reading

7 Ways to Turn Your Community Involvement into Free Publicity and More Business
Chris Heiler | April 18, 2010

Want to increase your company's visibility and earn more business from your involvement in the community? Let the world know about your good deeds! It's time to turn your Green Industry company into a Public Relations company! . . . keep reading

3 Ways to Generate More Business With Less Time and Effort
Chris Heiler | April 3, 2010

One of the biggest challenges Green Industry companies face is finding the time to market their services. How do you balance your current workload with the marketing you know you need to be doing? I recommend a three-pronged approach . . . keep reading

How to Win Clients and be Awesome by Using Your Smart Phone and Flickr
Chris Heiler | March 17, 2010

A smart phone with the Flickr application can be a powerful tool for landscape designers. See how you can use this combination on site when meeting with a potential client for the first time . . . keep reading

Blogging Basics for Landscape Designers, Part 2: The "What" and the "How"
Chris Heiler | December 18, 2009

More and more people, including our prospects, are reading blogs. It's mainstream. As landscape designers, we must acknowledge this and develop a marketing strategy that reflects this reality . . . keep reading

Blogging Basics for Landscape Designers, Part 1: Why it Matters
Chris Heiler, Editor | December 11, 2009

Social Media, Social Networking, Web 2.0--it's all the rage today. Blogging was the first form of social media to hit the mainstream. What does this mean to landscape designers and how can we leverage this marketing medium . . . keep reading

Tech Tip: How to Use PlantMaster in Your Landscape Business
Anne Chilcott

PlantMaster is a plant database that can be used during sales presentations and for creating plant booklets for your customers. You can even use PlantMaster's plant search to find plant choices based on your design parameters . . . keep reading

July 2009 Podcast - Improve Your Garden Photography Skills

In this months podcast, award winning garden photographer and author, Clive Nichols, discusses tips and techniques landscape designers can use to improve their photography skills. . . . keep reading

Put Your Portfolio on CD
Susan Cohan, APLD

Learn how easy it is to put your portfolio on CD and how it can sell your services after you've met with a prospect . . . keep reading

Tech Tip: 3 Steps to Easily Manage Your Landscape Project Photos
Chris Heiler - Editor

This video shows you my step-by-step approach to organizing, editing and sharing photographs of my work. It's a very simple process for managing your photos . . . keep reading

The 8-Step Sales Process for Landscape Designers - Part 2
Chris Heiler- Editor

In Part 2 of this article, I'll discuss visiting the site and the Initial Interview process when we implement "Home Field Advantage." . . . keep reading

Tech Tip: Your Resume on Steroids
Chris Heiler- Editor

We are all familiar with the word "resume", but are you familiar with the term curriculum vitae? I like to think of a CV as a resume on steroids. But it can be used for much more than that . . . keep reading

The 8-Step Sales Process for Landscape Designers - Part 1
Chris Heiler- Editor

Just as you follow a landscape design process, you should also have a sales process in place. In Part 1 of this article, I cover how to handle the initial phone call from a prospect and introduce the concepts of "Touching" and "Takeaway Selling." . . . keep reading

Utilizing a Phone Script
Jody Shilan

Standard Operating Procedures are the life blood of any successful company and should be developed for every process in your business. This article will discuss what is typically the very first interaction with the client- the initial phone call . . . keep reading

Tech Tip: Show Off Your Work to Prospects
Chris Heiler- Editor

Tired of hauling around photos and renderings to show prospects? Don't have a website with a portfolio? This easy-to-use FREE online portfolio creator may be for you . . . keep reading

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