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Learn how to promote your design talents and market your business with real world advice.

What Every Landscape Designer Ought to Know About Flickr
Chris Heiler | March 11, 2010

Flickr is an online photo management and sharing application--it's a way to get your photos to the people who matter to you most. Do you use Flickr? Here are 7 practical reasons why you should. . . . keep reading

Online Portfolios: Showoff Your Best Work the Best Way
Mike Swift | February 12th, 2010

Many professional landscape designers have web sites; most including a portfolio of their work. An online portfolio should show the breadth of your work, the scale of your projects, your process and your best results. Unfortunately, many portfolios that have great sample pictures are lacking other important components . . . keep reading

Facebook Pages: Are They The "Next Big Thing" Online?
Chris Heiler | January 30, 2010

Facebook Pages, also known as "Fan Pages", have been rapidly growing in popularity. As a professional landscape designer, there are many reasons to consider creating a Facebook Page for your business . . . keep reading

How to Build a Presence Online Without a Traditional Website
Chris Heiler | January 20, 2010

This video is from the recent webinar I conducted with the Connecticut Chapter of APLD. We discussed some of the online resources that can serve as an alternative or complement to a traditional company website . . . keep reading

Blogging Basics for Landscape Designers, Part 2: The "What" and the "How"
Chris Heiler | December 18, 2009

More and more people, including our prospects, are reading blogs. It's mainstream. As landscape designers, we must acknowledge this and develop a marketing strategy that reflects this reality . . . keep reading

Blogging Basics for Landscape Designers, Part 1: Why it Matters
Chris Heiler, Editor | December 11, 2009

Social Media, Social Networking, Web 2.0--it's all the rage today. Blogging was the first form of social media to hit the mainstream. What does this mean to landscape designers and how can we leverage this marketing medium . . . keep reading

If You Must...: How to Make Print Advertising Work for You
Chris Heiler | October 27th, 2009

With this economy, we need a sound marketing strategy more than ever. Print advertising can often times be a waste of money...but it needn't be . . . keep reading

Tech Tip: How to Use PlantMaster in Your Landscape Business
Anne Chilcott

PlantMaster is a plant database that can be used during sales presentations and for creating plant booklets for your customers. You can even use PlantMaster's plant search to find plant choices based on your design parameters . . . keep reading

August 2009 Podcast: Business and Marketing Strategies for Landscape Designers

This month's podcast has a little bit of everything. Jason Cupp and I discuss past mistakes, big ideas and social media, including how to advertise successfully on Facebook . . . keep reading

July 2009 Podcast - Improve Your Garden Photography Skills

In this months podcast, award winning garden photographer and author, Clive Nichols, discusses tips and techniques landscape designers can use to improve their photography skills. . . . keep reading

Put Your Portfolio on CD
Susan Cohan, APLD

Learn how easy it is to put your portfolio on CD and how it can sell your services after you've met with a prospect . . . keep reading

Tech Tip: 3 Steps to Easily Manage Your Landscape Project Photos
Chris Heiler - Editor

This video shows you my step-by-step approach to organizing, editing and sharing photographs of my work. It's a very simple process for managing your photos . . . keep reading

May Podcast: Adventures in Blogging

In this months podcast, landscape designers Susan Cohan and Rochelle Greayer discuss how blogging has helped build their presence online and within our industry. Learn how you can do the same . . . keep reading

The 8-Step Sales Process for Landscape Designers - Part 2
Chris Heiler- Editor

In Part 2 of this article, I'll discuss visiting the site and the Initial Interview process when we implement "Home Field Advantage." . . . keep reading

Postcards and Your Direct Mail Marketing Strategy
Susan Cohan, APLD

Direct mail marketing can seem like an expensive and daunting venture for a small landscape business. Follow this 6 step process for successful postcard mailings . . . keep reading

Publicity and the Anatomy of a Press Release- Part 2
Chris Heiler- Editor

Part 2 of this article explains when and how to pitch a story. Guidlines for writing a press release are also included, as is my template. . . . keep reading

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