Marketing


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Marketing

Learn how to promote your design talents and market your business with real world advice.

More Than Words: Do You Describe Your Company in a Meaningful Way?
Chris Heiler | April 25, 2010

A single word can say a lot about you and your company. Pick the wrong word and suffer the consequences of being perceived as meaningless. It's time to remove some all-too-common words from our vocabulary . . . keep reading

What Social Media Evangelists Don't Tell You About Twitter
Chris Heiler | April 21, 2010

With the amount of buzz it has created, you would think the entire world is on Twitter. Is Twitter part of a larger trend or just a fad about to fizzle? . . . keep reading

7 Ways to Turn Your Community Involvement into Free Publicity and More Business
Chris Heiler | April 18, 2010

Want to increase your company's visibility and earn more business from your involvement in the community? Let the world know about your good deeds! It's time to turn your Green Industry company into a Public Relations company! . . . keep reading

3 Ways to Generate More Business With Less Time and Effort
Chris Heiler | April 3, 2010

One of the biggest challenges Green Industry companies face is finding the time to market their services. How do you balance your current workload with the marketing you know you need to be doing? I recommend a three-pronged approach . . . keep reading

Tech Tip: How to Use PlantMaster in Your Landscape Business
Anne Chilcott

PlantMaster is a plant database that can be used during sales presentations and for creating plant booklets for your customers. You can even use PlantMaster's plant search to find plant choices based on your design parameters . . . keep reading

July 2009 Podcast - Improve Your Garden Photography Skills

In this months podcast, award winning garden photographer and author, Clive Nichols, discusses tips and techniques landscape designers can use to improve their photography skills. . . . keep reading

Tech Tip: 3 Steps to Easily Manage Your Landscape Project Photos
Chris Heiler - Editor

This video shows you my step-by-step approach to organizing, editing and sharing photographs of my work. It's a very simple process for managing your photos . . . keep reading

The 8-Step Sales Process for Landscape Designers - Part 2
Chris Heiler- Editor

In Part 2 of this article, I'll discuss visiting the site and the Initial Interview process when we implement "Home Field Advantage." . . . keep reading

The 8-Step Sales Process for Landscape Designers - Part 1
Chris Heiler- Editor

Just as you follow a landscape design process, you should also have a sales process in place. In Part 1 of this article, I cover how to handle the initial phone call from a prospect and introduce the concepts of "Touching" and "Takeaway Selling." . . . keep reading

Utilizing a Phone Script
Jody Shilan

Standard Operating Procedures are the life blood of any successful company and should be developed for every process in your business. This article will discuss what is typically the very first interaction with the client- the initial phone call . . . keep reading