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Profit Tip of the Week Archives

Every Wednesday morning we email a practical, profitable tip, technique, or strategy that you can apply to your landscape design practice.

The tips are short, to the point, and best of all--FREE. To sign up for the tip of the week, use the sign-up form to the right.

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PROFIT TIP ARCHIVES

Battle of the Burgers: "Where's the Beef" vs. Herb and the McDLT
Chris Heiler | April 15, 2010
Battle of the Burgers: "Where's the Beef" vs. Herb and the McDLT Most people remember Wendy's "Where's the Beef" advertising campaign. Do you remember "Herb" and the McDLT? Two of these famous advertising slogans were marketing gimmicks--one was based on a positioning strategy. Guess which worked? . . . keep reading
How Steve Jobs Sparks His Creativity--and How You Can Too!
Chris Heiler | March 18, 2010
How Steve Jobs Sparks His Creativity--and How You Can Too! Imagine yourself for a moment, sitting at your drafting table staring at a blank sheet of paper. You've just been hired to design the gardens and grounds of an estate on a scale of which you have never experienced. Are you up to the challenge? . . . keep reading
Ambition vs. Sloth: Which Side Are You On?
Chris Heiler | March 4, 2010
All courses of action are risky, so prudence is not in avoiding danger (it's impossible), but calculating risk and acting decisively. Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer . . . keep reading
The Three Letter Word That Guarantees Success
Chris Heiler | February 18, 2010
When I was 12 years old I remember adding "a pound of bacon and cheese" to my annual Christmas list. I was a pretty simple kid; although maybe a bit odd :-). I was crushed Christmas morning when I didn't receive my pound of bacon and cheese. My mother told me that she didn't think I was serious . . . keep reading
Wisdom From The Soup Nazi: "No More Free Advice For You!"
Chris Heiler | February 4, 2010
I think we should be more demanding of prospects and clients. Why is our profession and talent not always valued? One reason is because we tend to let people walk all over us and treat us as their personal concierge service . . . keep reading
Carving a Niche: A Lesson From Redbox and a Little Person
Chris Heiler | January 21, 2010
Those of you who follow what I write and talk about understand that I'm a firm believer in specializing in a particular service or product. Let's call it working within a niche . . . keep reading
Exercise: Identify Your Ideal Client
Chris Heiler | January 13, 2010
Exercise: Identify Your Ideal Client I've got a fun little exercise for all of you this week. And this is the perfect time of year for it. . . . keep reading
The Greatest Love Of All (this is going to get weird)
Chris Heiler | December 30, 2009
The Greatest Love Of All (this is going to get weird) Okay, okay; I know I'm not a psychologist. I also know this week's tip is going to border on "weird". Anyway... . . . keep reading
Highway to the Creative Zone
Chris Heiler | December 16, 2009
As I write this, I'm looking out my window at 6" of snow cringing at the thought of Nebraska in January. Why Nebraska? Because I'll be speaking at the Nebraska Nursery and Landscape Association's annual conference about 7 Proven Ways to Work Less by Working Smarter . . . keep reading
The Chameleon: All Things to Everyone
Chris Heiler | December 2, 2009
The Chameleon: All Things to Everyone I was having such a great day I had to have some fun with this week's Profit Tip. I dropped Charlie off at day care and on my way home I heard one of my favorite songs from the 80's--Run Runaway by Slade. Not to get off topic here, but Slade absolutely made Quiet Riot . . . keep reading
"Sure, I Can Do That!": The Danger in Over-Selling Your Capabilities
Chris Heiler | November 24th, 2009
"Sure, I Can Do That!": The Danger in Over-Selling Your Capabilities Recently, I was hoping to update my existing blog's design with just a few small tweaks. This wasn't major programming work I needed, I just couldn't make these changes myself . . . keep reading
From Professor Ferriss: Emphasize Strengths, Don't Fix Weaknesses
Chris Heiler | November 17th, 2009
From Professor Ferriss: Emphasize Strengths, Don't Fix Weaknesses I was out for a walk this morning and listening to The 4-Hour Work Week by Tim Ferriss for what seems like the 100th time. A quote from chapter 2 really jumped out at me again . . . keep reading
Say That Again: "I Want to Pay Your Design Fee"
Chris Heiler | November 3rd, 2009
Say That Again: "I Want to Pay Your Design Fee" I just spoke with a homeowner who is interested in having me do some design work for her. I mentioned I wouldn't be able to do anything until March at the earliest but that I would happily refer a few other companies to her if she wanted. . . . keep reading
W-I-N Part II: How to Accomplish What's Important Now
Chris Heiler | October 13th, 2009
W-I-N Part II: How to Accomplish What's Important Now Last week I wrote about Lou Holtz's mantra "What's Important Now"; or W-I-N.  The concept is pretty simple--keep your mind in the present and focused on what is most important right now.  The concept may be simple, but actually doing it can be extremely difficult . . . keep reading
W-I-N: What's Important Now
Chris Heiler | October 6th, 2009
W-I-N: What's Important Now The phrase "What's Important Now", and it's acronym W-I-N., was coined by the legendary football coach Lou Holtz in his book "Winning Every Day: The Game Plan for Success". Coach Holtz's mantra is pretty simple--keep your mind in the present and focused on what is most important right now. . . . keep reading
No-Crossing Zone:  Building Barriers Between You and Your Customers
Chris Heiler | September 22, 2009
No-Crossing Zone:  Building Barriers Between You and Your Customers 
Are you creating barriers that make it difficult or keep customers from doing business with you?  It seems like I've been seeing more and more examples of this lately. . . . keep reading
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