Social media strategy from Chris Heiler, green industry social media consultant and speaker. Landscape marketing and advertising advice for your green industry business and landscape website and blog
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Thinking About Becoming a Speaker? Here are 10 Lessons I've Learned (so far) as a "Professional" Speaker
Chris Heiler | February 4, 2012
Thinking About Becoming a Speaker? Here are 10 Lessons I've Learned (so far) as a "Professional" Speaker I use the term "professional" loosely. I get paid to speak. Do I do it well? I'm okay. I'm not as polished in the delivery as my peers like Jeff Korhan, Jeffrey Scott, or Marty Grunder. But I'll get better. Have you thought about becoming a speaker? Public speaking is a terrific platform for showcasing your expertise. And it can help generate new leads for your business. If you do want to jump into the speaking arena, learn from my mistakes. I've made a bunch . . . keep reading
Random Thoughts From the ANLA Clinic in Louisville
First off, I was blown away by Scott Stratten's keynote this morning. Damn, that guy can deliver the goods! He's a great one to emulate as a professional speaker--he's funny, passionate and authentic. His core message: Your business doesn't have to be fully immersed in social media, but you at least have to have a broad understanding of why it is important and how it is being used (along with other new technologies like QR codes, etc.). Here are some other random thoughts from the ANLA Clinic . . . keep reading
Special Giveaway: Let's Meet in Louisville for Some FREE Bourbon and Education
Chris Heiler | January 17, 2012
Special Giveaway: Let's Meet in Louisville for Some FREE Bourbon and Education It's that time of year again. Yup...time to get your education on! And one of the best places and events to do that is at ANLA's annual Management Clinic in Louisville, Kentucky. I'm giving you a chance to "feed your mind" for FREE by giving away a couple of Clinic registrations, complements of my friends at ANLA. Get the details here . . . keep reading
Closing the Book on 2011: Some Candid Thoughts From the Past 12 Months
Chris Heiler | December 15, 2011
Closing the Book on 2011: Some Candid Thoughts From the Past 12 Months To say I've had a challenging past 12 months would be an understatement. My divorce was finalized in early spring. We sold our home at a huge financial loss (all mine, lucky me) in early summer. I sold practically everything I owned two weeks later, said goodbye to my friends and family in Michigan, then hopped a plane to Texas to be with my son. Then 70 days of 100+ degree temperatures followed (it was the hottest three months ever!). Along with those challenges I managed to pick up some insight along the way. I'd like to share this with you here . . . keep reading
Facebook Pages Quick Start Guide
Chris Heiler | July 5, 2011
Facebook Pages Quick Start Guide This Quick Start Guide will help you create a Facebook Page for your business the right way, according to Facebook policy. It will also enable you to quickly build momentum for your Page and, just as important, sustain your momentum. I see many companies hot to start a Facebook Page only to see it fizzle out within three months. Follow the steps outlined in this guide and that won't happen to your Page. . . . keep reading
Landscape Logo Basics: 6 Elements of an Effective Landscape Logo
Chris Heiler | August 6, 2010
Landscape Logo Basics: 6 Elements of an Effective Landscape Logo Choosing the right landscape logo for your Green Industry business is critical. This article covers six elements to consider when designing your landscape logo. . . . keep reading
Webcast: How to Build a Presence Online Without a Traditional Website
Chris Heiler | July 30, 2010
Webcast: How to Build a Presence Online Without a Traditional Website This is the recording of the July 29th, 2010 webinar. We discussed three things primarily--Blogs, Facebook Pages and VisualCV.com. I've included links to the many other resources we discussed during the webinar . . . keep reading
Finally, An Easy Way to Include Images in Your LinkedIn Profile
Chris Heiler | July 28, 2010
Finally, An Easy Way to Include Images in Your LinkedIn Profile Behance is a service that enables you to put your landscaping portfolio and images online for absolutly free. It also syncs with LinkedIn allowing you to post pictures of your work directly to your LinkedIn profile. This video shows you exactly how to do it . . . keep reading
The Case for FREE in the Twenty-First Century Economy
Chris Heiler | July 24, 2010
The Case for FREE in the Twenty-First Century Economy The debate over whether or not to charge for a landscape plan could rage on forever. It's time for the Green Industry to embrace Free. But a new kind of Free, not your grandmother's Free. . . . keep reading
Your Landscaping Portfolio: A Marketing Tool, Not a Sales Tool
Chris Heiler | June 19, 2010
A compelling landscaping portfolio is important, but many times the importance is a bit misguided. I say this because often times a landscaping portfolio is mistakenly treated as a sales tool instead of a marketing tool. There is a distinction. . . . keep reading
An Easy Way to Carry Your Landscaping Portfolio Wherever You Go
Tim Thoelecke, FAPLD | June 14, 2010
An Easy Way to Carry Your Landscaping Portfolio Wherever You Go How do you explain to someone at a cocktail party what you do for a living? You can't carry your landscaping portfolio everywhere, can you? Now you can with the "pocket landscaping portfolio" . . . keep reading
How to Separate Your Personal Life From Your Business Life on Facebook
Chris Heiler | May 10, 2010
How to Separate Your Personal Life From Your Business Life on Facebook What should you share on Facebook? And with whom? Should you share personal information with your business contacts and vice versa? This video will show you how to separate your personal life from your business life on Facebook . . . keep reading
The Secret of Life: "Everything Else Don't Mean Sh*t"
Chris Heiler | April 27, 2010
The Secret of Life: "Everything Else Don't Mean Sh*t" The most successful companies, whether in corporate America or in the Green Industry, share an intense focus on "just one thing". And "everything else don't mean sh*t". And that's the secret of life. . . . keep reading
Battle of the Burgers: "Where's the Beef" vs. Herb and the McDLT
Chris Heiler | April 15, 2010
Battle of the Burgers: "Where's the Beef" vs. Herb and the McDLT Most people remember Wendy's "Where's the Beef" advertising campaign. Do you remember "Herb" and the McDLT? Two of these famous advertising slogans were marketing gimmicks--one was based on a positioning strategy. Guess which worked? . . . keep reading
How Your Landscaping Company Can Build a Presence Online Without a Traditional Website
Chris Heiler | January 20, 2010
How Your Landscaping Company Can Build a Presence Online Without a Traditional Website This video is from the recent webinar I conducted with the Connecticut Chapter of the Association of Professional Landscape Designers. We discussed numerous online resources that can serve as an alternative or complement to a traditional landscape company website . . . keep reading
Blogging Basics for Landscape Designers, Part 2: The "What" and the "How"
Chris Heiler | December 18, 2009
Blogging Basics for Landscape Designers, Part 2: The "What" and the "How" More and more people, including our prospects, are reading blogs. It's mainstream. As landscape designers, we must acknowledge this and develop a marketing strategy that reflects this reality . . . keep reading
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2010 PLANET Green Industry Conference


2011 ANLA Management Clinic


Lawn & Landscape Magazine


2010 APLD International Landscape Design Conference


2011 Minnesota Nursery & Landscape Assoc. Northern Green Expo