Finally, An Easy Way to Include Images in Your LinkedIn Profile Chris Heiler | July 28, 2010 Behance is a service that enables you to put your landscaping portfolio and images online for absolutly free. It also syncs with LinkedIn allowing you to post pictures of your work directly to your LinkedIn profile. This video shows you exactly how to do it . . . keep reading
The Case for FREE in the Twenty-First Century Economy Chris Heiler | July 24, 2010 The debate over whether or not to charge for a landscape plan could rage on forever. It's time for the Green Industry to embrace Free. But a new kind of Free, not your grandmother's Free. . . . keep reading
Your Landscaping Portfolio: A Marketing Tool, Not a Sales Tool Chris Heiler | June 19, 2010 A compelling landscaping portfolio is important, but many times the importance is a bit misguided. I say this because often times a landscaping portfolio is mistakenly treated as a sales tool instead of a marketing tool. There is a distinction. . . . keep reading
An Easy Way to Carry Your Landscaping Portfolio Wherever You Go Tim Thoelecke, FAPLD | June 14, 2010 How do you explain to someone at a cocktail party what you do for a living? You can't carry your landscaping portfolio everywhere, can you? Now you can with the "pocket landscaping portfolio" . . . keep reading
How to Separate Your Personal Life From Your Business Life on Facebook Chris Heiler | May 10, 2010 What should you share on Facebook? And with whom? Should you share personal information with your business contacts and vice versa? This video will show you how to separate your personal life from your business life on Facebook . . . keep reading
The Secret of Life: "Everything Else Don't Mean Sh*t" Chris Heiler | April 27, 2010 The most successful companies, whether in corporate America or in the Green Industry, share an intense focus on "just one thing". And "everything else don't mean sh*t". And that's the secret of life. . . . keep reading
Battle of the Burgers: "Where's the Beef" vs. Herb and the McDLT Chris Heiler | April 15, 2010 Most people remember Wendy's "Where's the Beef" advertising campaign. Do you remember "Herb" and the McDLT? Two of these famous advertising slogans were marketing gimmicks--one was based on a positioning strategy. Guess which worked? . . . keep reading
How Your Landscaping Company Can Build a Presence Online Without a Traditional Website Chris Heiler | January 20, 2010 This video is from the recent webinar I conducted with the Connecticut Chapter of the Association of Professional Landscape Designers. We discussed numerous online resources that can serve as an alternative or complement to a traditional landscape company website . . . keep reading
May 2009 Podcast: Adventures in Blogging In this months podcast, landscape designers Susan Cohan and Rochelle Greayer discuss how blogging has helped build their presence online and within our industry. Learn how you can do the same . . . keep reading
Tech Tip: Show Off Your Work to Prospects Chris Heiler- Editor Tired of hauling around photos and renderings to show prospects? Don't have a website with a portfolio? This easy-to-use FREE online portfolio creator may be for you . . . keep reading
