On my company website, I've posted a video of clients giving me testimonials. My husband is a video producer and came up with the idea of video testimonials from clients rather than traditional written testimonials.
I contacted the clients I thought would be most open to the idea and received 100% enthusiasm for the project. Unfortunately, the day we organized the taping turned out to be cloudy. We had no other choice but to move forward because of the planning and organization that went into this.
We had to schedule a specific time with each client, and coordinate this with the camera man's schedule.
The camera man actually asked my clients questions which I prepared for him. These questions allowed for my clients to respond creatively and personally.
My questions were: "How exactly did you find my company?", "How was our work throughout the duration of your project?", "How was I to work with personally?" and "We're you satisfied, and would you recommend us to others?"
A Sony PD170 video camera was used, along with a tripod and a wireless microphone. From the original video recordings, we made CD's which we gave to friends and potential clients.
(Note from Chris: If shooting video yourself, the Flip Video Camera is an affordable solution as are many digital cameras with video functionality. I personally use a Canon PowerShot SD780IS.)
When updating my website, I added the video testimonials to the home page. We have gotten numerous compliments ever since.
Most of our leads and sales have come via our website, and many clients have commented that the testimonials made a positive impression. They said hearing real people give honest testimonials helped them make their decision.
Nothing beats the emotion in the voice of someone telling you how good your services are.
Note from Chris: The video below is another terrific example of a video testimonial. This video was produced for Steve Griggs of Land Design Studio in Blauvelt, New York.
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