Social media is a game changer. It has completely changed how we market ourselves and our businesses.

Landscape Leadership is a social media consulting agency that assists green industry businesses leverage this new marketing medium.

We help you build brand enthusiasm amongst your current customers while at the same time helping you attract new customers that never knew you existed.

Who we work with

Landscape Leadership has clients from numerous segments of the green industry, including...

• landscape contractors
• landscape management and lawn care contractors
• landscape design and landscape architecture firms
• retailers
• growers
• green industry associations
• manufacturers
• publishers
• subject experts, speakers, and consultants

We assist green industry companies across the United States as well as internationally.

What we do for our clients

Have you questioned the role--and worth--of social media in your business? This is the ultimate payoff you can expect when working with Landscape Leadership:

We make your company even more attractive than it already is

Our clients have spent years building their reputations. They are admired within their local communities and held in high regard within the green industry. People within the community want to do business with them. People want to work for them.

We use social media to further enhance your reputation in the community and industry. We help you build a strong image online that customers want to do business with and that the best-of-the-best want to work for.

We give you peace of mind and save you time

As a client of Landscape Leadership, you don't have to do everything yourself--you have our expert team overseeing and managing everything for you. You can focus on your roles and responsibilities--leave the "social" to us. This is a huge time-saver.

You will also have peace-of-mind knowing that our team is listening and monitoring what is being said about your company online. And don't worry about falling behind your competition, we will always keep you three steps ahead of your competitors when it comes to social media and new online technologies--it's our job.

We contribute to a happier work place

Yes, this is true...and it is one of the least understood benefits of social media.

Social media is empowering! And we use it to give your people a voice in your company. We train and encourage your employees to play an active role in your company's social media efforts. This multi-person point of view humanizes your company--it shows people "behind the curtain". This creates a strong connection with your customers while at the same time adding to a positive and fulfilling work experience for your people.

The first step

A complimentary 30 minute private phone consultation with Chris Heiler, president of Landscape Leadership, is the first step in our social media consulting process.

Contact Chris to schedule your complimentary consultation using our handy contact form here.

Our Services

Landscape Leadership's social media consulting model is based on the three-step landscape design-build-maintain process that many green industry businesses are familiar with. The "Design" is the first and most critical step of our consulting process. An expertly conceived strategy and plan based on concrete objectives sets the course for your company's social media efforts. After the design phase your company can set sail on its own or continue to partner with Landscape Leadership throughout the "Build" and "Management" phases. Each client we work with is unique and has different requirements.

Step 1: Design

The "Design" phase includes:

Online Analysis- An in-depth analysis of your company's current social media and online activity.

Competitor Analysis- An in-depth analysis of your top competitor's social media and online activity. This is meant to give you a full understanding of where you stand online compared to your competition.

Strategic Plan- Strategic planning begins by identifying your concrete objectives; be it building customer loyalty, increasing brand awareness or driving direct sales. A step-by-step plan is developed to meet these objectives.

Budget Study & Proposal- A detailed estimate of all costs associated with your social media strategic plan is presented to you.

Cost = $497 (one-time fee)

Step 2: Build

The "Build" phase includes:

Account Set-up- Creation of social media accounts such as Facebook Pages and YouTube channels. This can also include Wordpress design/development and email newsletter set-up and design.

Graphic Design- Expert graphic design can include custom blog themes, Facebook Page covers, Twitter and YouTube backgrounds and custom website graphics.

Custom Applications- Development of custom Facebook Page apps and unique applications for your company website such as calendars, scheduling, payment processing and lead generation.

Content Plan & Editorial Calendar- Detailed editorial plans organize your social media efforts. Gain control over what content to publish, when to publish it and where to publish your content.

Cost = varies from client to client (one-time fee)

Step 3: Maintain

The "Management" phase includes:

Community Management- Day-to-day management of your social media plan by Landscape Leadership. We oversee and coordinate all aspects of your social media strategy from on-going content creation to community engagement.

On-going Content Creation- Professional content creation includes blog posts, newsletters, web copy, news releases, photography and video production.

Training- Regular on-site and online training for your employees who want to take an active roll in your company's social media efforts.

Reputation Management- Real-time monitoring and reporting of what is being said about your company online. This includes mentions on websites, blogs, social networks, forums and review sites.

Monthly Reporting- Detailed monthly reports and analysis based on pre-determined key performance indicators (KPIs). Are you meeting your objectives?

To schedule a complimentary consultation or to request more information regarding our green industry social media consulting services, please use our handy contact form here.

Chris Heiler is a proud member of the Professional Landcare Network as a PLANET Member Consultant