Social media strategy from Chris Heiler, green industry social media consultant and speaker. Green industry sales, marketing and advertising advice for your landscape industry business.
Home \| Consulting \| Speaking \| GetSocial! Radio Show \| About Chris \| Contact Me \| Search \| Member Area

How Google's Secret Keyword Tool Can Bring You More Business

Chris Heiler | September 13, 2010

How do you get to the top of Google's search rankings? It's not the easiest thing in the world, but if you understand some basic search engine optimization (SEO) strategies you can climb up the rankings, maybe even to the top.

One of the first steps in search engine optimization is understanding how to use "keywords". A keyword, or "keyword phrase", is the string of words used by someone to conduct a search.

You need to understand what keywords people are using to search for your landscaping services. If you know this information you can then optimize your website or blog for these specific keywords which will then bring more eyeballs to your site.

More eyeballs equals more business.

One way to find the best keywords for your particular Green Industry business is by using Google's free Keyword Tool. In this video I'll walk you through how to utilize this powerful yet little known tool to find the keywords you will use to dominate the search results.

Download the Landscaping Keyword Research Spreadsheet as seen in the video (member-only resource)