Inexpensive and Painless Alternatives to a Company Website
Chris Heiler | January 27, 2010
Last Tuesday night the Connecticut chapter of APLD hosted a webinar in which I presented How to Build a Presence Online Without a Traditional Website.
This is a favorite topic of mine because as a landscape designer or landscape architect, you don't necessarily have to have a traditional company website.
There are many other options available Online that enable us to get our "message" (services, portfolio, our design process, etc) to the masses just as a traditional website would. These other options are less expensive, require less time in creating and offer a very appealing and professional presentation.
These solutions are terrific for designers who are in the beginning stages of their careers, designers working for others as well as students.
What I want to touch on in this week's Profit Tip is the last thing I discussed in the webinar. And that is how to forward a domain.
Let me illustrate this with an example. When I first started writing The Little Green Book I registered the domain www.Lil-Green-Book.com (It's the best I could get). Just because I own that domain name does not mean I have to have a website. Instead, I forward www.Lil-Green-Book.com to this longer URL:
This is just a single page on LandscapeLeadership.com where people can buy the book. I'm sure you can see why I do this. It's much easier to use the shorter URL in marketing my book. It's pretty obvious which one I would put on my business card.
I suggest doing the same if you are using one of these other resources that I discuss in the webinar.
For instance, if you utilize a Facebook Page (or "Fan Page") in marketing your business, your URL may look like this:
This is simple to do. The only cost involved is registering your domain name if you haven't already. I use GoDaddy.com for registering and forwarding domains. In the video below, I walk you through the process:
