Social media strategy from Chris Heiler, green industry social media consultant and speaker. Landscape marketing and advertising advice for your green industry business and landscape website and blog
Home | Consulting | Speaking | Meet Chris | Join the Club! | Contact Me | Search | Member Area

The Chameleon: All Things to Everyone
Chris Heiler | December 2, 2009

I was having such a great day I had to have some fun with this week's Profit Tip. I dropped Charlie off at day care and on my way home I heard one of my favorite songs from the 80's--Run Runaway by Slade. Not to get off topic here, but Slade absolutely made Quiet Riot.

So, as I drove around waiting for the song to end (does anyone else do this?), a verse stood out to me--the lyrics below. The rest of the song makes no sense.

See chameleon lying there in the sun,
All things to everyone,
Run runaway!

You better believe I sing when I'm driving...loud; and I get the air drums banging. I dreamed of being a rock star but my parents wouldn't let me get an electric guitar back in '85. I settled for landscape design.

Okay, back to the lyrics.

See chameleon...all things to everyone.

You see where I'm going with this.

Now, watch the video below of author Jim Collins explaining the Hedgehog Concept from his classic Good to Great.

I don't think I need to add much more.

You need to make a decision:

Do you want to be a chameleon or a hedgehog?

To Your Success,
Chris Heiler

P.S.- You can now try LandscapeLeadership.com for 21 days for only $1. Gain access to all of the valuable Member-Only resources immediately when you sign up.



Now, for your further enjoyment, I present Slade and Run Runaway:






Printer-Friendly Format
·  Google Maps: More Than Just Directions


 Connect with Chris

 Topics
Email Marketing
Facebook
LinkedIn
Location & Mobile Marketing
Pictures & Image Sharing
Search Engine Optimization
Social Networking
Strategy & Planning
Technology & Tools
Twitter
Video Creation & Marketing
Websites & Blogs

 DESIGNER'S FORUM
Recent Forum Posts
• Anyone planning on attending the Northwest Flower & Garden Show?
• New Video
• How to get more Facebook "fans"
• How to appeal to clients who are interested in quality, not price
• Well, how's business?
• Selling in the Heat?
• Advertising on Facebook
• Website update--Please Read
• Open Office Hours this FRIDAY!
• Scheduling appointments & keeping track of their status

2010 PLANET Green Industry Conference


2011 ANLA Management Clinic


Lawn & Landscape Magazine


2010 APLD International Landscape Design Conference


2011 Minnesota Nursery & Landscape Assoc. Northern Green Expo