So I went to the grocery store yesterday in search of two products I have very little experience purchasing--diapers and a certain "feminine hygiene" product. It was a first time for both actually. Anyway, I was blown away by the number of options available for these products (bare with me men). For the latter, you choose amongst various sizes, thickness, scented vs. unscented, wings vs no wings, daytime vs night time...I'm sure I would have noticed others had I stuck around longer. There were just as many options for the diapers. Okay, okay, let me make my point: We are forced to make too many damn decisions every day. My wife is terrible at making decisions. She struggles choosing between two value meals from Burger King, and then immediately regrets her choice after. In his groundbreaking book "The Paradox of Choice--Why More is Less", Barry Schwartz states: "A large array of options may discourage consumers because it forces an increase in the effort that goes into making a decision. So consumers decide not to decide, and don't buy the product. Or if they do, the effort that the decision requires detracts from the enjoyment derived from the results." I wonder if we're making our clients struggle with the multiple choices we offer them? I'm a big fan of LIMITING choices and options to make it easy for a client to make a decision. I've never been one to offer "Option 1, 2 and 3". What variety of Hosta do you like? What type of brick paver do you like? I think we just end up overloading our clients when we offer too many options. What do you think? Do we owe it to our clients to offer as many options as possible? What have you learned from your experiences? All the best, Chris Heiler, Editor Visit my blog- http://www.fountainheadgardens.com/blog