Writing Press Releases

http://www.LandscapeLeadership.com

March 31, 2009

We should all understand that what someone else says about us

is worth 10,000 times more than what we say about ourselves. So

why do so many in our industry focus on advertising instead of

seeking publicity?

In my opinion, it's because placing an advertisement is EASIER

than doing the work necessary for getting publicity. Also, many

designers just aren't confident that they have a good story to

tell or they're not quite sure how to pitch it.

Getting someone to write a story about you personally or one of

your projects is NOT difficult. Reporters and writers are always

looking for good stories. You just need to know how to approach

them.

One way is by writing press releases.

Here are a couple of suggestions regarding press releases:

1. Use a template to make writing a release easier for you.

2. Make sure you have a "hook" or unique story to tell.

3. Fax or mail (if including photos) the release, only email if you

have permission.

4. Follow up with the person you sent the press release to.

So what do you write about? Here are some ideas:

1. Unique projects

2. Unique design element/feature within your project

3. Problem/Solution- show how you've solved a difficult problem.

4. Awards and announcements

You can read a more in depth article about press releases and getting

publicity, as well as download my press release template, by going here:

Also, I'd like to recommend two books that touch on this very topic:

"The Fall of Advertising & the Rise of PR" by Al Ries

"The New Rules of Marketing & PR" by David Meerman Scott

All the best,

Chris Heiler, Editor