WebSavvy 2009
Class begins Monday, March 9th
This FREE 3 week online course will be loaded with practical information relevant to landscape designers who do NOT currently have a website and for those who want to improve their website or blog.
Here's how this will work:
1. Each Monday, starting March 9th, a new module will be released. You will be notified via email when the latest module is available. 2. Each module will be accessible online for you to access from the comforts of your home at your own pace. 3. Each module will contain a series of videos you can watch on your computer as well as a downloadable pdf "Action Guide". 4. A private, moderated message board will be provided for all participants. This is a great way to exchange ideas and ask questions about the week's lesson plan.
THE AGENDA
Module 1: Getting Started OnlineMonday, March 9th- Searching for and buying a domain name. What the heck is "hosting"?
- The "Anatomy" of a web page
- Websites vs. Blogs--The advantages and disadvantages of each.
- DIY or hire a pro?
- How do you want to use your website or blog?
Module 2: The EssentialsMonday, March 16th- Design vs. Content--Is one more important than the other?
- "Must Have" elements that designers need to include on their website or blog.
- Common mistakes to avoid
- How to create "Social Proof" using testimonials.
- Using "Credibility Indicators"
Module 3: Your Online Marketing StrategyMonday, March 23rd- "The Hub"--All marketing leads to your website
- How to get prospects to your website or blog
- Connecting with your audience--E-Newsletters and RSS feeds
- Capturing leads and what to do with them
- Tracking results--Is your website even working for you?
Bonus Module: Hot Seats
- Take a turn in our "Hot Seat" and have your website critiqued.
How to register:
***IMPORTANT: If you are currently a member of LandscapeLeadership.com, you do NOT need to register for this event. You will have full access.***If you are NOT a member of LandscapeLeadership.com, you will need to register for this event. It is FREE. You must register in order to receive your unique login information to access the private and secure webpages. Upon registering, you will receive your unique "user name" and "password". You will also be sent all instructions and details.
REGISTER FOR WEBSAVVY 2009 HERE
Questions? Contact us via email or phone.
To learn more about LandscapeLeadership.com, visit our home page here.
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