Most non-profit organizations, schools and other groups host an annual event of some kind which features a silent auction. These groups are always looking for individuals and companies to contribute goods and services.

This is a terrific way to link your business to great organizations and to promote your business at a popular event for free. I've donated consulting time and design time in the past. In some instances this has led to extra (billable) design time and even installation work.

The benefits to the organization are obvious--they get a monetary donation when someone bids on your offering. Your new found client gets expert design services in return for making a generous donation.

If you are going to add this strategy to your overall marketing plan, here is a bit of advice--don't overextend yourself by participating in more than 2-3 silent auctions annually and be careful how many design hours you donate. Most importantly, select those events which your targeted demographic is most likely to be at.

Chris Heiler, editor
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