Audio: Surviving in a Struggling Economy
Landscape industry professionals Tim Thoelecke and Jeffrey Scott discuss some inexpensive marketing strategies and 3 additional design services to increase revenue.
(This interview is a recording from the August 2008 Teleseminar series)
Here's what we cover in this interview:
- Why it's important to identify which clients LOVE you
- 7 inexpensive marketing strategies you can add to your marketing plan
- 2 unique marketing tactics- "Design Seminars" and "Garden Parties"
- 3 design services that will add $$$ to your bottom line
- How to create a sense of urgency in your client (and get a deposit)
Part 1
Part 2
Jeffrey Scott
Jeffrey is founder of Landscape Success Systems, a firm that helps landscape professionals captivate the right clients, grow their business, build their wealth and have fun in the process. He currently leads a special peer program for busy landscape professionals called "The Leaders Edge"--a process that can transform your business, give you ways of dealing with burning issues and best practices, and help you grow your business, in any economy.
Tim Thoelecke
Tim is the founder of the American Academy of Landscape Design. The AALD is an advanced education curriculum aimed at improving landscape designers' understanding of the most sophisticated and often overlooked aspects of landscape design. Graduates possess the confidence and skill set that differentiates them from other designers and allows them to effectively communicate ideas based on sound design principles.
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