Designing and building great landscaping websites is much like creating a perfect outdoor space. Both require incredible insight about how the space will be used. Additionally, neither landscape design decisions nor landscaping website ideas can lead to success without a keen eye for form and style.Read More
Inbound Marketing & Sales Insight for Green Industry Companies
When a new contact, or lead, is generated through our website I like to view that individual's "conversion path".
A conversion path is simply the trail of pages the visitor viewed before ultimately filling out a web form on our website and becoming a lead. This conversion path gives us a lot of insight into this new lead.Read More
Imagine having an employee who took client questions, payments and service requests 24/7. You’d be at the top of your game when it came to customer service – and probably bankrupt from paying all of the overtime hours.Read More
'Tis the season for landscaping websites to be re-designed. While landscape contractors are winding down for the season across the country many are starting to think about their budgets for next year and how they might spend their marketing dollars.
Oh, I can feel my heart pitter patter! I love it when ya'll have marketing top of mind!Read More
What if one out of every three visitors to your company's website came directly from a mobile device like a smart phone or tablet? What would their experience be like when they get to your "front door"? Would it be intuitive and painless or a complete pain in the ass?
Again, one out of three visitors--33%.
Are you confident that your website can hold the attention and limited patience of these mobile users?Read More