Inbound Marketing & Sales Insight for Green Industry Companies

7 Lessons I Learned in My First 5 Months with a Marketing Agency

Chad Diller

Being in the green industry wasn’t my original plan, even though I was shoving around a wheelbarrow at a young age.

However, after about 20 years I’ll have to admit, it’s worked out pretty well for me. Who would have known when I was spraying lawns in 1998, I’d find a career I love, decades later.

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The Good, Bad and Ugly of Online Reviews for Landscaping Companies, Lawn and Tree Care Services

Chad Diller

Certain marketing experiences are etched into my brain. One such story is a tale of an industry pal, Butch. He owns a lawn care company in the midwest and I’ve gotten to know him over a number of years, hanging out at industry conferences and swapping war stories and marketing tips. He loves his business and team and truly cares about his customers.

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The Number of Pages on Your Website Matters! Here's Why

Chris Heiler

When a new contact, or lead, is generated through our website I like to view that individual's "conversion path".

A conversion path is simply the trail of pages the visitor viewed before ultimately filling out a web form on our website and becoming a lead. This conversion path gives us a lot of insight into this new lead.

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Upcoming Google Algorithm Updates Could Impact Your Green Industry Business

Chris Heiler

Google is at it again, folks. You can expect a major update to Google’s search algorithm on April 21.

This “pre-announcement” comes straight from Google – which is unusual – so expect the impact to be significant.

There are two updates that Google has mentioned over the past few weeks that are most relevant to our clients and other companies in the green industry. Let’s start with the big one… 

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