Inbound Marketing & Sales Insight for Green Industry Companies

Who Is Your Ideal Customer?

Chris Heiler

Here’s an enlightening exercise for you as you settle into a new year:

Write down seven to 10 traits on a sheet of paper that describe your ideal customer. Next, have everyone in your office do the same, including all marketing and sales-related personnel. Now compare the traits together.

As a group, how aligned are you around a core set of traits that describe your ideal customer?

Read More

The Good, Bad and Ugly of Online Reviews for Landscaping Companies, Lawn and Tree Care Services

Chad Diller

Certain marketing experiences are etched into my brain. One such story is a tale of an industry pal, Butch. He owns a lawn care company in the midwest and I’ve gotten to know him over a number of years, hanging out at industry conferences and swapping war stories and marketing tips. He loves his business and team and truly cares about his customers.

Read More

Wrapping Landscaping & Lawn Care Vehicles: Ideas, Examples & Cost Considerations

Chad Diller

Whether you’re just starting a landscaping company, purchasing enclosed trailers for your lawn care outfit, or looking for a fresh way to re-brand your tree service, vehicle wraps are one of the most cost-effective ways to get exposure.

This mobile signage has the potential to reach thousands of people in your local community each and every day.

Read More

The Fine Art of Positioning (or, How to Differentiate Yourself From All the Generalists in the Lawn & Landscape Industry)

Chris Heiler

I recently outlined three steps to take when opportunity for growth exceeds your company’s capacity for production. Take a look around the lawn and landscape industry (or in the mirror) and you know what a problem this has become.

The third step involved the critically important – but mostly overlooked – strategy of “positioning”.

In this article we’ll dive deeper into positioning and how to go about applying this principal to your lawn and landscape industry business.

Read More

The Best Ways to Advertise a Landscaping Business in the Digital Age

Chris Heiler

We get lots of questions about the best ways to advertise a landscaping or lawn care business in this new digital age. Questions like "Is radio and print advertising still relevant?", "Should we pay to be on Angie's List?" and "Does Facebook advertising actually work?".

All good questions, my friends.

Let's address the best ways to advertise a landscaping business by first making an important distinction between advertising and marketing.

Advertising is a form of marketing – they are not one in the same – and the terms should not be used interchangeably.

Read More