Inbound Marketing & Sales Insight for Green Industry Companies
Most of you have (hopefully) created a sales goal for your company and expect your team to meet or exceed those expectations.
But reaching your goal isn’t something that happens all at once: You and your salespeople have to work toward it one day at a time.
To know if you’re staying on track, you need to keep up with your leads and prospects throughout the sales cycle, making it vital to have a reliable process in place.
Here’s why and how to set up a sales tracking process for your lawn care or landscape company.Read More
Have you noticed your reach on your company's Facebook page nosedive over the past several months? Trust us, it's not just your page and updates failing to reach your hard-earned fans.
Chances are your "organic reach" — the total number of people you can reach for free on Facebook by posting to your Page — has been on a sharp decline like that of the majority of Facebook pages.
This drop is no accident, as previously acknowledged by Facebook.
Digital consultancy Social@Ogilvy has expertly charted the freefall:
In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more.
By February 2014, according to a Social@Ogilvy analysis of more than 100 brand pages, organic reach hovered at 6 percent, a decline of 49 percent from peak levels in October. For large pages with more than 500,000 Likes, organic reach hit 2 percent in February. And Facebook sources were unofficially advising community managers to expect it to approach zero in the foreseeable future.Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.
What if one out of every three visitors to your company's website came directly from a mobile device like a smart phone or tablet? What would their experience be like when they get to your "front door"? Would it be intuitive and painless or a complete pain in the ass?
Again, one out of three visitors--33%.
Are you confident that your website can hold the attention and limited patience of these mobile users?Read More
The following article originally appeared in the Jan/Feb 2014 issue of PLANET News and was written by Chris Heiler.
What if you wanted to sell your lawn care or landscaping business within the next three to five years?
This is the reality faced by two separate contractors I talked with in the past week. Each approached me about how best to get the marketing and sales side of their business in order as they close in on what they hope is a lucrative exit.
Here was my advice to them:
Over 2 1/2 years ago I wrote a blog post titled, "The Future of Search, (and, Why Google Bugs the Sh*t Out of Me)". It was a rant on how Google was too easily manipulated by black hat SEOs with too much emphasis on quantity of inbound links and keywords. My point was that it was extremely difficult for a small publisher like myself -- who is focused on a niche industry -- to rank well in search results. Quality of content didn't seem to much matter.
If you're an in-house marketer for a green industry company, social media can be a hard sell to upper management--especially if dollars are involved. Effective social media marketing requires a company-wide investment of valuable time and money into your social platforms and communities. Don't be fooled by everything you read about how social media marketing is "free" and "easy".