Topics: Social Media Content Marketing Sales Landscape Leadership Podcast
The Differences in Marketing to Companies vs Homeowners [Smarketing Talk Ep. 14]
Author: Chris Heiler
Show Notes
Upcoming events:
October 7 – The Matchmaker: How to Connect with Online Buyers through the World’s Largest Search Engine, webinar hosted by Lawn & Landscape, presentation by Chris Heiler
October 21-23 – Informal meet-up at Landscapes 2015 and GIE + Expo in Louisville. MORE DETAILS TO COME.
B2B vs B2C marketing strategy
The image to the right references the Pardot study I mentioned. Below are more resources I think you'll find usefull.
- This article outlines B2B marketing strategy and best practices for commercial landscape companies.
- We talked about the important of sharing content during the sales process in this recent podcast.
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