Author: Chris Heiler
Show Notes
View the full season schedule for Smarketing Talk here.
Related content:
- B2B Marketing Strategy and Best Practices for Commercial Landscapers
- The Differences in Marketing to Companies Versus Homeowners (podcast)
Questions? Email Chris at chris.heiler(at)landscapeleadership.com or on Twitter @inbound_agency. I'll try to answer questions on next week's episode.
Next episode: July 12
What would Chris do? Let's do a little roll play action. What if I were just hired as an in-house marketing director for a landscaping company trying to transition to an inbound marketing approach? What would my first six months on the job look like? What would my first year objectives be? What about my long-term objectives? And – maybe most importantly – how the heck will I convince my boss to do what I want to do!?!?!
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