Inbound Marketing & Sales Insight for Green Industry Companies

7 Lessons I Learned in My First 5 Months with a Marketing Agency

Chad Diller

Being in the green industry wasn’t my original plan, even though I was shoving around a wheelbarrow at a young age.

However, after about 20 years I’ll have to admit, it’s worked out pretty well for me. Who would have known when I was spraying lawns in 1998, I’d find a career I love, decades later.

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The Good, Bad and Ugly of Online Reviews for Landscaping Companies, Lawn and Tree Care Services

Chad Diller

Certain marketing experiences are etched into my brain. One such story is a tale of an industry pal, Butch. He owns a lawn care company in the midwest and I’ve gotten to know him over a number of years, hanging out at industry conferences and swapping war stories and marketing tips. He loves his business and team and truly cares about his customers.

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5 Practical and Effective Cross-Selling Strategies to Earn More Revenue From Your Current Customer Base

Chad Diller

It takes more time, energy, and marketing dollars to find a new customer than to sell more work to an existing customer who is already sold on how great your landscaping, lawn care, or tree care services are. But yet, winning new customers is what seems to get a ton of attention when green industry companies empty their marketing wallet.

While it is true that your business needs to keep aggressively pursuing new customers, it’s just as important to make sure you’re not missing easy cross-selling opportunities with your existing customers.

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Wrapping Landscaping & Lawn Care Vehicles: Ideas, Examples & Cost Considerations

Chad Diller

Whether you’re just starting a landscaping company, purchasing enclosed trailers for your lawn care outfit, or looking for a fresh way to re-brand your tree service, vehicle wraps are one of the most cost-effective ways to get exposure.

This mobile signage has the potential to reach thousands of people in your local community each and every day.

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Hiring a Freelance Writer for Your Landscaping Blog: Cost and Other Considerations

Chad Diller

The pathway to revenue-decline hell is paved with good intentions. You’ve known your landscaping company should be blogging because it’s one of the best things you can do to get quality sales leads through your website. Heck, you may have even put a few articles on there but just can’t seem to find the time or resources to keep it going.

You’d love to hire an agency to rebuild your landscaping website and blog about topics people love, but the cost just simply isn’t in your budget yet. Do you put the company blog on the back burner until then? Should you get your busy sales team to write blog articles for you? Is there anything you can do? Anyone to help?

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Advertising Tree Care Services in an Online World

Chad Diller

I’m going to go out on a limb here and say that when it comes to advertising tree care services most companies cannot see the forest for the trees or have been barking up the wrong tree for years. Trying to figure out the perfect recipe for growing your tree care service is often met with paralysis of analysis and well-intentioned failures.

You may know the perfect tactics to manage Magnolia menaces or properly prune a prized Prunus, but when it comes to finding the best advertising for tree service offerings, you’re just plain down stumped.

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Our Best Marketing Ideas for Tree Service Companies

Chad Diller


Good news, good ideas
do grow on trees. If you want to watch your tiny, sprouting tree service grow into a majestic tower of marketing prowess, it can happen. If you want to watch your withered, shriveled up tree service marketing ideas bud forth into life, that may be possible.

Over the past couple decades I’ve been involved in the Green Industry. I’ve held roles in production, selling and marketing. I’ve seen lots of horrible, average, and downright awesome methods of marketing for tree services. Some I’ve stumbled upon on my own, some from tree service industry experts, and a few learned from painful, personal mistakes.

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